新生代农民工地位消费与主观幸福感的关系研究

发布时间：2018-06-10 09:37

本文选题：新生代农民工 + 地位消费　；参考：《财经问题研究》2017年07期

【摘要】：幸福是我们每个人都渴望实现的生活目标,如何通过消费提升幸福感已经成为目前一个新的学术研究热点。本文分析了新生代农民工的典型消费行为地位消费与主观幸福感的关系,通过结构方程和多元层次回归等方法进行实证检验,研究结果发现:第一,新生代农民工的地位消费可以提高主观幸福感。第二,新生代农民工获得的社会支持越多,同样的地位消费水平带来的主观幸福感越高。第三,社会比较倾向越低,地位消费所带来的主观幸福感越高。这一研究结果不仅可以帮助我们更全面地掌握他们的消费行为,同时对于了解他们的内心世界,构建和谐社会也有深远意义。
[Abstract]:Happiness is the goal that each of us yearns to achieve. How to promote happiness through consumption has become a new academic research hotspot. This paper analyzes the relationship between the typical consumer behavior status consumption and subjective well-being of the new generation of migrant workers. The empirical tests are carried out by means of structural equation and multilevel regression. The results are as follows: first, The status consumption of the new generation of migrant workers can improve subjective well-being. Second, the more social support the new generation of migrant workers get, the higher the subjective well-being brought by the same status consumption level. Third, the lower the tendency of social comparison, the higher the subjective well-being caused by status consumption. The results of this study not only help us master their consumption behavior more comprehensively, but also have far-reaching significance for understanding their inner world and building a harmonious society.
【作者单位】：西安工业大学经济管理学院;吉林大学商学院;
【基金】：教育部人文社会科学研究青年基金项目“基于社会认同视角的我国新生代农民工地位消费研究”(13YJC630014) 国家自然科学基金项目“基于共赢视角的积分联盟对交叉购买及客户资产的增强效应研究”(71172133);国家社会科学基金重点项目“中国经济发展中的文化消费问题研究”(12AZD021);国家自然科学基金青年项目“奢侈品牌的企业社会责任行为对消费者产生逆火效应的机理研究”(71502133) 陕西省教育厅专项科学研究计划项目“社会化媒体营销对积分联盟中客户投入的影响研究”(16JK1357)
【分类号】：C912.6;F323.8

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