时尚网络红人现象研究

发布时间：2018-06-24 22:32

本文选题：时尚网络红人 + 消费主义　；参考：《华中师范大学》2012年硕士论文

【摘要】：我们正在进入一个特征渐趋明显、形态渐趋完善的消费社会,这可以从许多方面深切地感受到。逐渐成熟的市场经济,蓬勃发展的第三产业,富裕而多样化的商品生产,旺盛的消费需求和不断提高的消费水平,新的消费观念和模式的兴起等,这些都标志着我们正在进入一个新的社会形态,那就是消费社会。而日益壮大的中产阶层他们的文化归属和精神需求,更是促进了时尚之风在社会的每个角落吹拂。同时网络的出现和长足发展对大众的消费方式产生深刻的影响。而网络消费更是为各种时尚化的消费欲求,例如“符号消费”,提供了最广阔和便捷的通道。时尚网络红人就是网络时代与消费文化造就一个新兴的群体,本文从界定时尚网络红人的概念入手,分析了社会氛围、文化需求、媒介支持与市场配合四大背景对时尚网络红人现象产生和繁荣的支持。而后对时尚网络红人的传播范式进行一个全面的梳理,通过将时尚网络红人的传播内容及传播途径进行分析与解读,阐释时尚网络红人深受女性认可的原因,为文章的论述奠定基础。在之后的一章中,总结了红人影响女性消费的历程,肯定了时尚网络红人促进女性的自我发展,解析了“红人秀”与山寨文化融合的契机和现状,发现并论述了时尚网络红人现象所反映的当代女性自我建构与发展中的矛盾。最后,在结尾肯定了时尚网络红人现象出现所带了的积极意义。但是,希望女性在关注外在美,享受生活的同时,也要丰富自己的内涵,努力创造生活的意义。在努力适应这个求新求变年代的同时,也不要苛求自己,找回真实自我,做内外兼修的新女性。
[Abstract]:We are entering a consumer society whose characteristics are becoming more and more obvious and which can be deeply felt in many ways. Gradually maturing market economy, booming tertiary industry, rich and diversified commodity production, exuberant consumption demand and increasing consumption level, the rise of new consumption concepts and patterns, etc. These are signs that we are entering a new social formation, that is, the consumer society. The growing middle class and their cultural and spiritual needs, but also promoted the fashion wind blowing in every corner of society. At the same time, the emergence and rapid development of the network has a profound impact on the consumption mode of the public. Network consumption provides the widest and convenient channel for all kinds of fashion consumption, such as symbol consumption. The fashion network red person is the network age and the consumption culture creates a new group, this article starts with defining the fashion network red person's concept, has analyzed the social atmosphere, the cultural demand, Media support and market support for the emergence and prosperity of fashion network phenomenon. Then it makes a comprehensive combing of the communication paradigm of fashion network red people, through the analysis and interpretation of the dissemination content and communication way of fashion network red people, explains the reasons why fashion network red people are deeply accepted by women. Lay the foundation for the discussion of the article. In the following chapter, the author summarizes the process of the influence of the red man on the female consumption, affirms the fashion network celebrity to promote the self-development of the female, and analyzes the opportunity and present situation of the fusion of the "Red Man Show" and the Shanzhai culture. This paper finds and discusses the contradiction between self-construction and development of contemporary women reflected in the phenomenon of fashion internet celebrities. Finally, it affirms the positive significance of the phenomenon of fashion internet celebrities at the end. However, it is hoped that women should enrich their connotations and strive to create the meaning of life while paying attention to beauty and enjoying life. While trying to adapt to the new and changing times, do not be strict with yourself, find your true self, and be a new woman both inside and outside.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：C913.9;G206

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