试析《读者》发行营销模式

发布时间：2018-07-01 07:43

本文选题：读者 + 人文关怀　；参考：《兰州学刊》2011年07期

【摘要】：正一、《读者》杂志发展期的传统营销模式(一)产品方面《读者》杂志多年以来,始终以弘扬人类优秀文化为己任,坚持"博采中外、荟萃精华、启迪思想、开阔眼界"的办刊宗旨,以高雅文化、人文关怀为主调,注重于文化知识的传播和积累。发掘人性中的
[Abstract]:First, the traditional marketing model (1) of the "readers" magazine during the development period of the magazine (1) for many years, the magazine has always taken the promotion of human excellent culture as its own responsibility, adhering to the idea of "having a good selection of Chinese and foreign countries, gathering the essence, and enlightening the thinking," The aim of the publication is to focus on the dissemination and accumulation of cultural knowledge, with elegant culture and humanistic concern as the main tone. Explore the human nature
【作者单位】：读者杂志社;
【分类号】：+

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