工作圈的旅游礼物馈赠:社会交换理论的视角

发布时间：2018-07-05 20:02

本文选题：礼物馈赠 + 社会交换　；参考：《思想战线》2017年06期

【摘要】：礼物馈赠是人类社会重要的社会交换方式,其中,旅游礼物馈赠已成为现代人际关系网络建构与维系的重要手段。经由中国传统观念的浸染,特别是人情(情感的串联)、面子(主体意识的维护)、关系(互动的延续)、礼(道德的约束)等观念的影响,旅游礼物馈赠行为现已衍生出了符号性意义传达、社会关系再生产等适用于现代社会的特质。而旅游礼物馈赠行为则反映了以价值呈现为指导的功能性意义、以情感承载为核心的感受性意义及以满足自我需要为主体的象征性意义。此中,象征性意义是工作圈中旅游礼物馈赠者的首要考量,这为旅游者的馈赠决策,以及旅游企业的产品设计与推广等提供了有力的理论参照。
[Abstract]:Gift is an important way of social exchange in human society. Among them, tourism gift has become an important means to construct and maintain modern interpersonal relationship network. Influenced by traditional Chinese concepts, especially human feelings (emotional series), face (maintenance of subjective consciousness), relationship (continuity of interaction), propriety (moral constraint), etc. The behavior of tourism gift has developed the characteristics of symbolic meaning communication, social relations reproduction and so on, which are suitable for modern society. The behavior of tourism gift reflects the functional meaning guided by the presentation of value, the sensational meaning with emotional bearing as the core and the symbolic meaning of meeting the self-needs as the main body. The symbolic meaning is the primary consideration of the gift-giver in the working circle, which provides a powerful theoretical reference for the tourist's gift decision, as well as the product design and promotion of the tourism enterprise.
【作者单位】：陕西省旅游信息化工程实验室;陕西师范大学地理科学与旅游学院;
【基金】：国家自然科学基金项目“西部典型城市民族旅游社区旅游移民地方融入研究”阶段性成果(41671144) 陕西高校人文社会科学青年英才支持计划阶段性成果
【分类号】：C912.4

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