网络舆情场的内涵、结构特征与功能属性分析

发布时间：2018-08-02 13:36

【摘要】：[目的 /意义]通过解构网络舆情场内涵、结构特征以及功能属性,进而将场理论引入到网络舆情管控治理的研究中,实现宏观与微观、定性与定量的网络舆情综合研究视角建构目标。[方法 /过程]在充分把握网络舆情的特征、运动过程和发展趋势的基础上,辩证地引入自然科学与社会科学中场论的观点与定义,从内涵和外延两方面解构网络舆情场的概念,并形式化地对网络舆情场的整体机能进行数理描述。[结果/结论]网络舆情场的运动特征本质上是场域中客观存在的显性舆情信息与舆情受众主观认知的交互和作用的体现。因此网络舆情场的介入能将网络舆情管控对象间混乱复杂的关联体系化、规律化,进而实现网络舆情学术研究与实践需要之间裂痕的修复。
[Abstract]:[objective / significance] by deconstructing the connotation, structural characteristics and functional attributes of network public opinion field, and then introducing the field theory into the research of network public opinion management and control governance, to realize macro and micro, The qualitative and quantitative network public opinion comprehensive research angle of view constructs the goal. [methods] on the basis of fully grasping the characteristics, movement process and development trend of network public opinion, the viewpoint and definition of the field theory of natural science and social science are dialectically introduced. The concept of network public opinion field is deconstructed from two aspects: intension and extension, and the whole function of network public opinion field is described mathematically. [results / conclusion] the motion characteristics of the network public opinion field are essentially the interaction and effect of the dominant public opinion information and the subjective cognition of the public opinion audience in the field. Therefore, the intervention of network public opinion field can make network public opinion control objects chaotic and complex correlation system, and then realize the repair of the gap between academic research and practice of network public opinion.
【作者单位】：北华大学图书馆;吉林大学管理学院;北华大学信息资源管理与服务研究所;北华大学信息技术与传媒学院;
【基金】：国家社会科学基金项目“多模态危机情报在城市突发事件应急管理中的融合及应用研究”(项目编号:15BTQ062)研究成果之一
【分类号】：C913.4

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