网络众包参与者行为的影响因素研究——基于小米网络众包社区的实证研究

发布时间：2018-08-09 11:25

【摘要】：从参与者动机和行为体验方面研究影响网络众包参与者行为的主要因素.首先对相关研究进行了简单评述,在此基础上提出研究假设、构建研究的概念模型;然后以小米网络众包社区为分析对象,采用问卷调查和在线访谈相结合的方式,针对网络众包参与者持续参与行为开展调研,并运用结构方程模型进行实证检验.实证结果表明:按照影响程度,对网络众包参与者行为产生影响的动机因素有:经济动机、知识获取动机、情感动机、社交动机、兴趣动机、宣传发展动机以及胜任动机;参与者的工作经验会影响其参与行为,教育背景对其参与行为的影响并不明显;影响参与者持续参与行为决策的关键路径有:期望确认→满意度→持续参与意向、期望确认→有用性感知→满意度→持续参与意向、期望确认→网络平台归属感知→满意度→持续参与意向.
[Abstract]:The main factors that influence the behavior of participants in crowdsourcing network are studied in terms of participants' motivation and behavior experience. First of all, the paper makes a brief comment on the related research, and then puts forward the research hypothesis and constructs the conceptual model of the research. Then, taking Xiaomi network crowdsourcing community as the analysis object, it adopts the method of combining questionnaire survey and online interview. This paper investigates the continuous participation behavior of network crowdsourcing participants and makes an empirical test using structural equation model. The empirical results show that: according to the degree of influence, the motivational factors influencing the behavior of network crowdsourcing participants are: economic motivation, knowledge acquisition motivation, emotional motivation, social motivation, interest motivation, propagandizing motivation and competence motivation; The work experience of participants will affect their participation behavior, but the influence of educational background on their participation behavior is not obvious. The key path that affects participants' sustained participation in decision-making is expected to confirm satisfaction and sustained participation intention. It is expected to confirm the satisfaction of usefulness perception and the intention of continuous participation, and to confirm the sense of belonging of network platform, the satisfaction of knowing and the intention of continuous participation.
【作者单位】：北京理工大学管理与经济学院;
【基金】：国家自然科学基金面上项目“企业开放式创新社区网络演化研究”(71172170);“开放式创新网络众包模式的运行机理及行为管理研究”(71572012)
【分类号】：C913.4;TP393.09;C912.6

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