公共危机伪信息在人际关系网络上的扩散及干预策略研究

发布时间：2018-08-09 11:54

【摘要】：随着经济的发展,社会公共危机发生频率增加,缺乏辨识能力的公众的随声附和促使了伪信息的形成。伪信息的传播加剧了公众的恐慌和焦虑,易造成二次危害。公共危机伪信息管理部门应迅速控制伪信息扩散,减少损失。文章通过构建基于无标度网络(BA)的公共危机伪信息扩散的网络,从多主体的角度定义各个社会个体的性质,在这些性质的基础上定义个体在进行交流时的意见交互规则,研究得出信息传播时活跃个体不是人际关系网中拥有朋友数量最多的个体,而是拥有朋友数量较少的个体。而当公共危机伪信息管理部门对传播过程进行干预时,应保持迂回的中立态度,而不是"非黑即白"的强制措施,且作用的社会个体是交际范围较广的处于"意见领袖"地位的个体。
[Abstract]:With the development of economy, the frequency of social public crisis increases, and the lack of identification promotes the formation of false information. The spread of false information intensifies the public panic and anxiety and easily causes secondary harm. Public crisis false information management department should control the spread of false information quickly and reduce the loss. By constructing a public crisis pseudo-information diffusion network based on scale free network (BA), this paper defines the nature of individual in each society from the angle of multi-agent, and defines the rules of individual's opinion interaction in exchange on the basis of these properties. It is concluded that the active individuals in the communication of information are not the individuals with the largest number of friends in the interpersonal network, but the individuals with a small number of friends. When the public crisis false information management departments intervene in the communication process, they should maintain a roundabout neutrality rather than the "black or white" coercive measures. And the social individual is the person in the position of "opinion leader" with a wide range of communication.
【作者单位】：燕山大学经济管理学院;曹妃甸港集团股份有限公司液体化工码头分公司;
【基金】：国家自然科学基金“公共危机中伪信息的扩散机理与控制研究”(项目编号:71301140) 河北省自然科学基金“公共危机伪信息扩散的网络拓扑与情景应对模型研究”(项目编号:G2015203425) 河北省高等学校科学技术研究项目“突发公共事件中的伪信息演化机理与干预研究”(项目编号:QN20131090)的成果
【分类号】：D035;C912.1

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