克拉玛依市社会工作服务机构的宣传成效研究

发布时间：2018-08-21 19:45

【摘要】：随着我国社会工作职业化不断的发展,相关的服务机构如雨后春笋般不断涌现,我们在关注、了解社会工作专业化以及职业化时,也应该关注社会工作服务机构。这些年随着改革开放在不断的发展,我国的社会公共服务由以前的政府一元化的服务模式渐而转化为政府和社会多方面资源一同发展的多元模式,更令人欣慰的是我们民间的服务机构在近些年来有很大的发展。现如今,民间服务机构的重要性在社会服务中有着不可替代的地位。在经济发展迅速的中国,新疆地区的社会工作服务机构却依然受经济影响发展缓慢。因此该怎样走出各项宣传困境,而新疆社工机构运行的这些年,宣传的平台,宣传的力度以及宣传的方式是什么,了解公众对民间社工机构的形象认知发生的变化,以及不同层次人士对社会工作服务机构的解读是本研究的主要目的。由于现阶段,我国对社会工作机构的宣传成效方面的几乎空白。国内学者关于社会工作机构的研究很多,主要集中描述了社会工作在当今中国的认知度,公众形象在非盈利组织的作用以及形象塑造途径,国外学者也主要集中对对非营利组织进行研究,迄今为止国内外对宣传成效的研究屈指可数。因此笔者的研究也有着较大的发挥空间。笔者尝试以新疆克拉玛依市多家社会工作机构的基本现状作为基础,挑选出其中发展较为成熟且最具代表性的六家社会工作机构作为样本,用文献研究和深度访谈等方法客观真实地调研出克拉玛依市社会工作机构宣传模式的现状。研究发现克拉玛依市社会工作机构在宣传工作方面效果不甚理想,机构主要通过项目活动进行宣传,宣传方式单一没有针对性。因此笔者针对这一现状,从宣传方式、宣传内容、机构品牌建构、社会资源整合等多方面提出建议,以提高克拉玛依市社会工作服务机构的宣传成效。
[Abstract]:With the continuous development of the professionalization of social work in our country, the related service organizations are springing up. We should pay attention to the social work service organizations when we pay attention to, understand the specialization and professionalization of social work. With the continuous development of reform and opening up in recent years, the social public service of our country has gradually changed from the former unified service mode of government to a multi-mode of development of government and social resources. What is more gratifying is that our private service organizations have developed a lot in recent years. Nowadays, the importance of private service institutions in social services has an irreplaceable position. In China, where the economy is growing fast, social work services in Xinjiang are still affected by the economy. So how to get out of the propaganda dilemma, and Xinjiang social work organizations have run these years, the propaganda platform, the propaganda intensity and the propaganda way is what, understand the public to the folk social work organization image cognition to take place the change, The main purpose of this study is the interpretation of social work services by different levels of people. As a result of the present stage, our country to the social work organization propagandizing the effect almost blank. There are a lot of studies on social work institutions by domestic scholars, which mainly describe the recognition of social work in China today, the role of public image in non-profit organizations and the ways of image shaping. Foreign scholars also mainly focus on the non-profit organizations, so far the research on the effectiveness of propaganda is few at home and abroad. Therefore, the author of the study also has a greater space for play. Based on the basic situation of many social work institutions in Karamay, Xinjiang, the author selects six of them, which are more mature and most representative, as samples. The present situation of the social work organization propaganda mode in Karamay is investigated objectively and truthfully by the methods of literature research and in-depth interview. It is found that the effect of the social work organization in Karamay is not satisfactory. The organization propagates mainly through the project activities, and the propaganda method is single and untargeted. Therefore, in view of this situation, the author puts forward some suggestions from propaganda mode, propaganda content, organization brand construction, social resources integration and so on, in order to improve the propaganda effect of Karamay social work service organization.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C916

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