用“情绪”定位形象
发布时间：2018-10-04 20:16
【摘要】：正由于情绪所带有的行动感召力,以"情绪"定位建构品牌形象,也将直接促进品牌内各类产品的销售,进而具有较强的销售力。随着社会文化的发展与消费主体的演进,极易"情绪化"的年轻人成长为新时期商品消费的主力军。同时,"情绪"又是激发消费者兴趣、产生尝试性购买行为的重要动因。被赋予了某类客群共有"情绪"标签的品牌,不仅在最大程度上迎合消费群体的心理特征,具有行动
[Abstract]:Because of the action appeal of emotion, constructing brand image by "emotion" position will also directly promote the sales of all kinds of products within the brand, and then have a strong sales power. With the development of social culture and the evolution of the main body of consumption, it is easy to "emotional" young people to grow into the main force of commodity consumption in the new period. At the same time, emotion is also an important motivation to stimulate consumer interest and produce tentative purchase behavior. A brand that has been given a common "emotional" label by a certain group of customers not only caters to the psychological characteristics of the consumer group to the maximum extent, but also has the characteristics of action.
【作者单位】： 中原文化艺术学院;
【分类号】：C912.6;F273.2
本文编号：2251733
[Abstract]:Because of the action appeal of emotion, constructing brand image by "emotion" position will also directly promote the sales of all kinds of products within the brand, and then have a strong sales power. With the development of social culture and the evolution of the main body of consumption, it is easy to "emotional" young people to grow into the main force of commodity consumption in the new period. At the same time, emotion is also an important motivation to stimulate consumer interest and produce tentative purchase behavior. A brand that has been given a common "emotional" label by a certain group of customers not only caters to the psychological characteristics of the consumer group to the maximum extent, but also has the characteristics of action.
【作者单位】： 中原文化艺术学院;
【分类号】：C912.6;F273.2
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，本文编号：2251733
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