公共舆论的同质化及其心理根源——基于网民调查的实证分析

发布时间：2018-10-10 18:56

【摘要】：我国的舆论引导政策假定公众的舆论倾向由其所接收的信息所决定。在信息传播相对自由的新媒体时代,公众舆论倾向的形成不同于传统媒体时代,其更多地由公众自身既有的意识形态立场和诸如威权人格这样的心理特质决定,而作为外在因素的信息的影响力则比较有限。基于中国网民调查数据,对公共舆论的结构及影响因素进行的分析研究发现,当前网络公共舆论在结构上呈现出同质化倾向,即网民群体在一系列政治、社会议题上都出现了基于意识形态立场的态度分化。对舆论倾向形成原因进行分析后发现,信息接收虽然在多数政治社会类议题上对公众的态度具有统计上的显著影响,但相对于意识形态、威权人格而言,其影响力更弱,且信息源不同,影响力也有差异。
[Abstract]:Our country's public opinion guiding policy assumes that the public opinion tendency is determined by the information it receives. In the new media age where information dissemination is relatively free, the formation of the tendency of public opinion is different from that of the traditional media era, and it is more determined by the existing ideological stand of the public and the psychological characteristics such as authoritarian personality. As an external factor, the influence of information is relatively limited. Based on the survey data of Chinese netizens, this paper analyzes the structure of public opinion and its influencing factors. It is found that the current network public opinion shows a tendency of homogeneity in structure, that is, the netizens group is in a series of politics. On social issues, there is a split of attitudes based on ideological positions. Through the analysis of the causes of the tendency of public opinion, it is found that information reception has a statistically significant influence on the public attitude in most political and social issues, but its influence is weaker than that of ideology, and the influence of authoritarian personality is weaker than that of ideology. And the information source is different, the influence also has the difference.
【作者单位】：中国人民大学国际关系学院政治学系;清华大学公共管理学院;
【基金】：国家社会科学基金一般项目“中国网民的政治态度与公共舆论形成机制实证研究”(14BSH053);国家社会科学基金一般项目“我国地方政府公信力的网络媒体评价机制研究”(15BTQ056)
【分类号】：C912.63

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