网络公共事件情感动员研究

发布时间：2018-10-12 09:29

【摘要】：本文以情感动员为视角,通过对2007—2016年人民网《中国互联网舆情分析报告》164个网络公共事件案例进行内容分析,探讨网络公共事件情感动员的诱因、策略、影响、结果以及背后的原因、产生的风险和相关的应对措施。研究发现,网络公共事件情感动员的主要动员诱因包括事件类型上以公共安全事件、官民冲突事件、道德隐私事件、民族主义事件,在公众诉求上以寻求事实真相、维护个体或集体利益、表达情感或泄愤、娱乐消遣为主。情感动员中使用频率高的策略依次为围观与造势、谣言构建、后台揭露、舆论审判。情感动员引发的情绪主要是愤怒和质疑,引发网民参与的主要行为是网络话语表达。网络公共事件情感动员的结果中,快速反应是政府常见的反应,但是对事件的持续关注不强。与此同时,事件类型与公众诉求之间、情感动员策略与情感倾向之间、事件类型与政府回应之间都存在正相关的关系。而网络公共事件情感动员形成背后有着深刻的社会意识形态缘由。从社会根源来看,其原因有社会经济转型导致风险上升、传统文化的道德至上和大众文化的喧嚣;从参与者网民角度来看,其原因有网民群体的从众心理与感染心理、个体心理的失衡、中国转型期特有的网民心态;从治理主体政府来看,其原因有诉求渠道不畅、政府部门公信力的缺失、官方网站信息公开滞后或应对失误;从催化剂网络媒体来看,其原因有主体的匿名性与开放性、形成过程的突发性与互动性、网络自媒体的发展、不良媒体与组织的推波助澜。网络公共事件在情感动员的过程中也产生了一些风险,包括造成对普遍民意的劫持风险、造成网络政治奇观化的风险、造成网络游民政治的风险、造成民粹化社会治理的风险。有鉴于上述可能会产生的风险,执政机构或特定主体应变“被动”为“主动”,从理念、制度、措施等方面进行综合处置应对。
[Abstract]:From the perspective of emotional mobilization, this paper discusses the inducement, strategy and influence of emotional mobilization of online public events through the content analysis of 164 cases of Internet public events reported by the people's net China Internet Public opinion Analysis report 2007-2016. The results as well as the underlying causes, risks and related countermeasures. It is found that the main motivations of emotional mobilization of online public events include public security events, conflicts between officials and people, incidents of moral privacy, nationalistic events, and seeking the truth in public demands. Protect individual or collective interests, express emotions or anger, and entertain primarily. The strategies of high frequency used in emotional mobilization are, in turn, encirclement and construction, rumor construction, background disclosure and public opinion trial. Emotion mobilization is mainly caused by anger and doubt, and Internet discourse expression is the main behavior that arouses Internet users' participation. Among the results of emotional mobilization of online public events, rapid response is a common response of government, but the sustained attention to events is not strong. At the same time, there is a positive correlation between event types and public demands, emotional mobilization strategies and emotional tendencies, event types and government responses. There are profound social ideological reasons behind the formation of emotional mobilization of network public events. From the point of view of social origin, the causes include the rise of risk caused by social economic transformation, the moral supremacy of traditional culture and the uproar of popular culture, and from the perspective of participants, the reasons are the herd psychology and infection psychology of netizens. The imbalance of individual psychology, the unique Internet users' mentality in the transition period of China, from the governance subject government, its reasons are: the appeal channel is not smooth, the public credibility of the government department is lacking, the official website information disclosure lags behind or the response error; From the point of view of the catalyst network media, the reasons are the anonymity and openness of the subject, the sudden and interactive formation process, the development of the network self-media, and the bad media and organization. In the process of emotional mobilization, network public events also produce some risks, including the risk of hijacking the general public opinion, the risk of the marvel of network politics, the risk of network vagrant politics, and the risk of popularizing social governance. In view of the risks mentioned above, the governing body or the specific subject is "passive" to "active", which should be comprehensively dealt with from the aspects of concept, system and measures.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.63;G206

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