我国门户网站“女性博客群”研究
发布时间：2018-10-29 19:53
【摘要】：QQ群、论坛群、博客群的不断增多,预示着网民们迎来了网络“群聚”时代。随着女性博客数量与日俱增,女性博客也正步入其中。以女性博客为基础构建而成的女性博客群不断涌现,其社会效益和经济效益不容忽视。 博客群是指由不同博客之间链接、引用、评论、留言所形成的一个复杂的网络,是社会网络新的表现形式。女性博客群是众多博客群中的一种。关于女性博客群,目前学术界和业界都没有对它做出明确的界定,一般而言,女性博客群是指以女性博主之博客为主体的博客网站或频道。女性博客群可分为两类：独立网站式女性博客群与子频道式女性博客群。目前我国的女性博客群基本都属于子频道式女性博客群。女性博客群是典型的商业网络分众媒体,兼具商业门户网站和个人媒体的特点,成为了介于两者之间的一个载体。 本文试图在传播学与女性学的理论框架下对女性博客群这一个特殊的媒体进行跨学科研究,研究内容主要包括我国门户网站女性博客群的现状、传播特性、传播内容特性,问题与发展,分析女性博客群这一媒体的特殊性与普遍性。 通过研究发现,女性博客群在传播功能上,具有信息传播,虚拟社区服务,满足用户的自我表达需求,引导消费,信息集成,沟通协调,网络舆论引导,构建性别意识等功能。同时在传播特点上,它有载体的双重属性,传播内容的双发布与分众性,传播主体之间的非关联性,目标受众的特定性,传播效果的复杂性等特点,对女性博客群的传播学梳理,印证了该传播载体是网络媒体市场细分和受众选择的共同结果。 目前国内的女性博客群发展面临着不温不火、夹缝求生的局面。为探求个中缘由,本文用内容分析法研究了我国新浪、网易、搜狐门户网站下的三大女性博客群的传播内容,探析了其中的性别形象构建,以及传播内容的特点与意义等。研究发现：女性博客群传播内容的“女性气质”表现强烈,图片与博文的性别形象构建较为刻板,传播内容更新速度慢、同质化严重,消费主义倾向明显等。 在传播学解构和内容分析的基础上,求证了以下问题：女性博客群并不能如实再现女性：女性博主与女性博客群之间的关系并未能形成良性互动；我国门户网站下的女性博客群夹缝求生。以上这些问题是由背后更深层次的矛盾环环相扣而成,网站背后复杂的权力关系更是众多矛盾的焦点,目前其发展遇到了瓶颈,要想成为真正意义上的女性博客群还有很大的发展空间。资本对于女性博客群权力的控制是限制女性博客群的发展的症结所在。 总而言之,女性博客群作为一种新型女性媒体,其传播意义和社会影响与日俱增,终会在技术与理论发展的双引擎作用下,发展得更为健康与完善。
[Abstract]:The increasing number of QQ groups, forum groups and blog groups heralds the age of internet agglomeration. With the increasing number of female blogs, female blogs are also stepping into them. The social and economic benefits of female blogs are not to be ignored. Blog group refers to a complex network formed by links, citations, comments and messages between different blogs, which is a new form of social network. Female blog group is one of the many blog groups. At present, there is no clear definition of female blog group in academia and industry. Generally speaking, female blog group refers to the blog website or channel with female blogger as the main body. Women blogs can be divided into two categories: independent website type female blog group and subchannel type female blog group. At present, the female blog groups in our country basically belong to the sub-channel type female blog groups. Female blog group is a typical commercial network focus media, which has the characteristics of both business portal and personal media, and has become a carrier between the two. This article attempts to carry on the interdisciplinary research to the female blog group this special media under the theory frame of the communication and the feminine study, the research content mainly includes the present situation, the dissemination characteristic, the dissemination content characteristic of the female blog group of our country portal website. Problem and development, analyze the particularity and universality of female blog group. Through the research, it is found that the female blog group has the functions of information dissemination, virtual community service, satisfying users' self-expression needs, guiding consumption, information integration, communication coordination, network public opinion guidance, building gender awareness and so on. At the same time, in terms of communication characteristics, it has the dual attributes of carrier, the dual distribution and diversity of communication content, the non-relevance of the main body of communication, the specificity of the target audience, the complexity of the communication effect, etc. Combing the communication of the female blog group confirms that the carrier is the common result of the network media market segmentation and audience selection. At present, the development of female blog groups in China is faced with the situation of survival. In order to find out the reason, this paper uses the content analysis method to study the communication content of the three female blog groups under the portal of Sina, NetEase and Sohu in China, and probes into the construction of the gender image, the characteristics and significance of the communication content, etc. It is found that the "femininity" of the content transmitted by the female blog group is strong, the gender image of pictures and blog posts is stereotyped, the content of communication is updating slowly, the homogeneity is serious, and the tendency of consumerism is obvious, etc. On the basis of deconstruction and content analysis of communication, the following problems are proved: female bloggers can not reproduce women truthfully: the relationship between female bloggers and female bloggers does not form positive interaction; Our country portal website under the female blog group to seek survival. These problems are linked by the deeper contradictions behind the website, and the complex power relationship behind the website is the focus of many contradictions. At present, the development of these problems has met with bottlenecks. There is still a lot of room for development to become a true female blogger. The capital controls the power of female blog group is the crux of restricting the development of female blog group. In a word, as a new type of female media, female blog group will develop more healthily and consummated under the double engine of technology and theory development, its communication significance and social influence are increasing day by day.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.68;G206.2
[Abstract]:The increasing number of QQ groups, forum groups and blog groups heralds the age of internet agglomeration. With the increasing number of female blogs, female blogs are also stepping into them. The social and economic benefits of female blogs are not to be ignored. Blog group refers to a complex network formed by links, citations, comments and messages between different blogs, which is a new form of social network. Female blog group is one of the many blog groups. At present, there is no clear definition of female blog group in academia and industry. Generally speaking, female blog group refers to the blog website or channel with female blogger as the main body. Women blogs can be divided into two categories: independent website type female blog group and subchannel type female blog group. At present, the female blog groups in our country basically belong to the sub-channel type female blog groups. Female blog group is a typical commercial network focus media, which has the characteristics of both business portal and personal media, and has become a carrier between the two. This article attempts to carry on the interdisciplinary research to the female blog group this special media under the theory frame of the communication and the feminine study, the research content mainly includes the present situation, the dissemination characteristic, the dissemination content characteristic of the female blog group of our country portal website. Problem and development, analyze the particularity and universality of female blog group. Through the research, it is found that the female blog group has the functions of information dissemination, virtual community service, satisfying users' self-expression needs, guiding consumption, information integration, communication coordination, network public opinion guidance, building gender awareness and so on. At the same time, in terms of communication characteristics, it has the dual attributes of carrier, the dual distribution and diversity of communication content, the non-relevance of the main body of communication, the specificity of the target audience, the complexity of the communication effect, etc. Combing the communication of the female blog group confirms that the carrier is the common result of the network media market segmentation and audience selection. At present, the development of female blog groups in China is faced with the situation of survival. In order to find out the reason, this paper uses the content analysis method to study the communication content of the three female blog groups under the portal of Sina, NetEase and Sohu in China, and probes into the construction of the gender image, the characteristics and significance of the communication content, etc. It is found that the "femininity" of the content transmitted by the female blog group is strong, the gender image of pictures and blog posts is stereotyped, the content of communication is updating slowly, the homogeneity is serious, and the tendency of consumerism is obvious, etc. On the basis of deconstruction and content analysis of communication, the following problems are proved: female bloggers can not reproduce women truthfully: the relationship between female bloggers and female bloggers does not form positive interaction; Our country portal website under the female blog group to seek survival. These problems are linked by the deeper contradictions behind the website, and the complex power relationship behind the website is the focus of many contradictions. At present, the development of these problems has met with bottlenecks. There is still a lot of room for development to become a true female blogger. The capital controls the power of female blog group is the crux of restricting the development of female blog group. In a word, as a new type of female media, female blog group will develop more healthily and consummated under the double engine of technology and theory development, its communication significance and social influence are increasing day by day.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C913.68;G206.2
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