集体记忆与老字号的商道传承——以“义顺”商号为例
发布时间：2018-11-01 21:11
【摘要】：建号于1925年的"义顺"商号发展历程表明,老字号企业商道形成的过程也是老字号集体记忆内容的建构过程。老字号企业的集体记忆,既在社会环境中创造集体认同感,连接过去获得老字号商道的传承,又在群体的框架中去创新,重新建构老字号商道的时代性。老字号的商道传承,可以用集体记忆的时间机制实现商道的代际传递,用集体记忆的空间机制实现商道影响力的扩大,用集体记忆的升华机制实现商道从言行到制度、从制度到文化的转化,用集体记忆的强化机制不断重复商道,使得商道在实践中稳定延续和发展。
[Abstract]:The development course of "Yishun" business in 1925 shows that the forming process of the business path of the old famous enterprises is also the construction process of the collective memory of the old brands. The collective memory of the old enterprises not only creates the collective identity in the social environment, connects with the past to obtain the inheritance of the old brands, but also innovates in the framework of the group, and reconstructs the epochal character of the old brands. The time-mechanism of collective memory can be used to realize the intergenerational transmission of commerce and Taoism, the spatial mechanism of collective memory to expand the influence of commerce and Tao, and the sublimation mechanism of collective memory to realize the commercial Tao from words and deeds to systems. From the system to the cultural transformation, the reinforcement mechanism of collective memory is used to constantly repeat the commercial way, which makes the commercial way continue and develop steadily in practice.
【作者单位】： 兰州大学;纽卡斯尔大学;
【基金】：兰州大学“中央高校基本科研业务费专项资金”自由探索项目《改革开放以来城镇居民消费观念的变迁研究》(批准号:15LZUJBWZY152)阶段性成果
【分类号】：C912.6
本文编号：2305111
[Abstract]:The development course of "Yishun" business in 1925 shows that the forming process of the business path of the old famous enterprises is also the construction process of the collective memory of the old brands. The collective memory of the old enterprises not only creates the collective identity in the social environment, connects with the past to obtain the inheritance of the old brands, but also innovates in the framework of the group, and reconstructs the epochal character of the old brands. The time-mechanism of collective memory can be used to realize the intergenerational transmission of commerce and Taoism, the spatial mechanism of collective memory to expand the influence of commerce and Tao, and the sublimation mechanism of collective memory to realize the commercial Tao from words and deeds to systems. From the system to the cultural transformation, the reinforcement mechanism of collective memory is used to constantly repeat the commercial way, which makes the commercial way continue and develop steadily in practice.
【作者单位】： 兰州大学;纽卡斯尔大学;
【基金】：兰州大学“中央高校基本科研业务费专项资金”自由探索项目《改革开放以来城镇居民消费观念的变迁研究》(批准号:15LZUJBWZY152)阶段性成果
【分类号】：C912.6
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