虚拟社区依恋效果及其前因研究
发布时间：2019-02-17 12:56
【摘要】：本研究将社区依恋感分为基于纽带的个人依恋、基于身份的群组依恋和社区依恋，分析了基于纽带的个人依恋和基于身份的群组依恋的影响因素及行为结果，构建虚拟社区依恋效果及其前因的概念模型。本文在已有量表的基础上，，设计问卷，并对社区成员进行问卷调查，共发放问卷365份，回收有效问卷263份。纸质问卷发放270份，回收193份；电子问卷发放95份，回收72份。最后，利用PLS软件进行数据分析，结果表明感知的鼓励社会互动、分享个人信息的意愿和感知的相似性是影响基于纽带的个人依恋的重要因素；群组内相互依存和群组归属是影响基于身份的群组依恋的重要因素；个人依恋与群组依恋可以相互转化，二者对社区依恋都有非常显著的影响；群组依恋对稳定性有正向促进作用，社区依恋对参与水平有非常显著地正向促进作用；群组依恋对不稳定性、群组一致性对群组依恋都没有预测作用。根据实证分析结果，探讨各影响因素对网络社区发展的影响，对网站经营者和网络社区管理者提出了管理启示。
[Abstract]:This study divided community attachment into personal attachment based on tie, group attachment based on identity and community attachment, and analyzed the influencing factors and behavioral results of personal attachment based on tie and group attachment based on identity. The conceptual model of attachment effect and its antecedents in virtual community is constructed. Based on the existing scale, the questionnaire was designed, and the community members were investigated. 365 questionnaires were distributed and 263 valid questionnaires were collected. 270 copies of paper questionnaires were distributed and 193 copies were recovered; 95 copies of electronic questionnaires were distributed and 72 copies were recovered. Finally, using PLS software to analyze the data, the results show that the perceived encouragement of social interaction, the willingness to share personal information and the similarity of perception are the important factors that affect personal attachment based on bonds. Intra-group interdependence and group ownership are important factors affecting identity-based group attachment, and personal attachment and group attachment can transform each other, both of which have significant effects on community attachment. Group attachment has positive effect on stability, community attachment has very significant positive effect on participation level, group attachment on instability, group consistency on group attachment has no predictive effect on group attachment. According to the results of empirical analysis, this paper discusses the influence of various factors on the development of network community, and puts forward the management enlightenment for website operators and network community managers.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C916
[Abstract]:This study divided community attachment into personal attachment based on tie, group attachment based on identity and community attachment, and analyzed the influencing factors and behavioral results of personal attachment based on tie and group attachment based on identity. The conceptual model of attachment effect and its antecedents in virtual community is constructed. Based on the existing scale, the questionnaire was designed, and the community members were investigated. 365 questionnaires were distributed and 263 valid questionnaires were collected. 270 copies of paper questionnaires were distributed and 193 copies were recovered; 95 copies of electronic questionnaires were distributed and 72 copies were recovered. Finally, using PLS software to analyze the data, the results show that the perceived encouragement of social interaction, the willingness to share personal information and the similarity of perception are the important factors that affect personal attachment based on bonds. Intra-group interdependence and group ownership are important factors affecting identity-based group attachment, and personal attachment and group attachment can transform each other, both of which have significant effects on community attachment. Group attachment has positive effect on stability, community attachment has very significant positive effect on participation level, group attachment on instability, group consistency on group attachment has no predictive effect on group attachment. According to the results of empirical analysis, this paper discusses the influence of various factors on the development of network community, and puts forward the management enlightenment for website operators and network community managers.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：C916
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