黑龙江省社情民意调查中心CATI应用现状及策略研究

发布时间：2019-02-23 13:22

【摘要】：CATI是英文Computer Assisted Telephone Investigation的缩写，在统计调查行业特指计算机辅助电话调查。作为一种调查方法及其支持系统，CATI在国外普遍应用于民意调查。而在国内，CATI应用则刚刚起步。黑龙江省社情民意调查中心（以下简称省民调中心）是一家刚刚成立不久的政府民调机构，主要业务是应用CATI开展民意调查。省民调中心在CATI应用上虽然取得了一些成绩，但CATI应用面临的阻力日益凸显，机构的发展和为政府决策服务的能力受到制约。因此，CATI应用研究成为省民调中心当前的首要课题，这对省民调中心确立民调权威地位，拓展CATI应用业务，提高服务政府决策的能力，都具有十分重要的意义。本文基于CATI应用的相关理论，针对省民调中心CATI应用的现状进行了全面、系统的分析，揭示了省民调中心CATI应用中存在的问题主要是CATI可信度受到质疑、CATI应用创新不足、CATI机构吸引力不强等，致使省民调中心CATI应用面临巨大阻力。针对省民调中心CATI应用中存在的主要问题，本文从经验借鉴、主管部门支持、人才配备、项目带动等几个方面分析了问题的成因，并借鉴国内外先进经验，结合省民调中心民意调查工作实际情况，从CATI质量控制、CATI应用拓展、CATI机构吸引三个角度提出了省民调中心推进CATI应用的具体策略。为保证省民调中心CATI应用策略的有效实施，本文还从政策法规保障、内外智力支持、社会公众引导三个方面提出了保障措施。本文的研究突出适用性和可行性，通过省民调中心CATI应用的具体实例研究，，为我国各地政府民调机构推进CATI应用提供有益的参考，从而有助于推动我国社情民意调查机构的整体发展。
[Abstract]:CATI is the abbreviation of Computer Assisted Telephone Investigation in the statistical survey industry, especially computer-assisted telephone survey. As a survey method and its supporting system, CATI is widely used in public opinion polls abroad. In China, CATI application is just beginning. Heilongjiang Provincial Social opinion Survey Center (hereinafter referred to as the provincial polling center) is a newly established government polling organization, the main business is the use of CATI to carry out public opinion polls. Although the provincial polling center has made some achievements in the application of CATI, the resistance to the application of CATI is increasingly prominent, and the development of the organization and the ability to serve the government decision-making are restricted. Therefore, the research of CATI application has become the most important subject of provincial polling center, which is of great significance to establish the authoritative status of public opinion polls, expand the application of CATI, and improve the ability of serving government decision-making. Based on the relevant theory of CATI application, this paper makes a comprehensive and systematic analysis on the current situation of CATI application in provincial polling center, and reveals that the main problems in the application of CATI in provincial polling center are that the credibility of CATI is questioned, and the innovation of CATI application is insufficient. CATI institutions are not attractive, resulting in the provincial polling center CATI application faces great resistance. In view of the main problems existing in the application of CATI in provincial polling center, this paper analyzes the causes of the problems from several aspects, such as experience reference, support from competent departments, talent allocation, project driving and so on, and draws lessons from advanced experience at home and abroad. Combined with the actual situation of public opinion survey in provincial polling center, the author puts forward the concrete strategy of promoting the application of CATI in provincial polling center from three angles: CATI quality control, CATI application expansion and CATI organization attraction. In order to ensure the effective implementation of the CATI application strategy in provincial polling center, this paper also puts forward the safeguard measures from three aspects: policy and law guarantee, internal and external intellectual support, and social public guidance. The research of this paper highlights the applicability and feasibility, through the provincial polling center CATI application of the specific case study, for the local governments in China to promote the CATI application of public opinion polls to provide a useful reference. This will help to promote the overall development of our country's public opinion survey institutions.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：C811;D630

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