基于ISM方法的舆情管理人员胜任力结构模型分析

发布时间：2019-02-28 20:47

【摘要】：[目的/意义]个人自发媒体的产生催生了突发舆情的频发状况,网络技术和社交平台的飞速发展颠覆了现有的信息传输方式,大众可以高度自由地关于各类事件并发表观点、心得、情绪,使得网络舆情事件错综复杂。[方法/过程]采用ISM方法对舆情监管者的胜任力模式进行解析,并给出网络舆情事件监管胜任力因子的搭建方案。具体探讨了网络舆情监管者的胜任力因子、舆情事件,分析了管理者胜任力特性的校验二重因子。主要从基本指标、个人素质、业务能力、监管者权力因子等角度,探讨舆情监管者的胜任力因子,并给出各个因子之间的内在关联。[结果/结论]实验结果证明,ISM策略适用于网络舆情监管者胜任力构造模式的搭建,能够展现四类胜任力作用因子之间的关联性,对网络舆情监管者的胜任力提升有重要意义。
[Abstract]:[objective] the emergence of individual spontaneous media has spawned the frequent occurrence of public opinion, the rapid development of network technology and social platforms has subverted the existing means of information transmission, and the public is highly free to express their views on events of all kinds, Experience, emotion, makes the network public opinion incident complex. [methods / process] the competency model of public opinion regulator is analyzed by ISM method, and the building scheme of competency factor of network public opinion event supervision is given. The competency factor and public opinion event of network public opinion regulator are discussed in detail, and the double check factor of managers' competency characteristics is analyzed. This paper mainly discusses the competency factor of public opinion regulator from the angles of basic index, personal quality, business ability, regulator power factor and so on, and gives the internal relationship among each factor. [results / conclusion] the experimental results show that the ISM strategy is suitable for constructing the competence construction model of network public opinion regulators, and can show the correlation among the four competency factors. It is of great significance to enhance the competence of network public opinion regulators.
【作者单位】：齐齐哈尔医学院图书馆;海南热带海洋学院图书馆;浙江警察学院;
【分类号】：C912.63

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