权力感对为自己和为他人消费行为的影响

发布时间：2018-01-02 14:27

本文关键词：权力感对为自己和为他人消费行为的影响　出处：《心理学探新》2016年01期 　论文类型：期刊论文

【摘要】：通过操作消费者的权力感,考察权力感如何影响消费者为自己和为他人消费的行为。实验1采用想象法启动149名被试的权力感,考察不同权力感下,消费者为自己和为他人消费的特点,结果发现,与为他人消费相比,被启动为高权力感的被试为自己花费更多金钱,而启动无权力感的被试为自己花费更少金钱。实验2采用角色扮演法启动对227名被试的权力感,进一步探讨消费者为自己和为他人消费差异的原因,结果发现,低权力者因对他人更依赖而为他人花费更多;而高权力者认为自己更重要,所以为自己花费更多。这些表明,权力感影响消费者为自己和为他人消费的金额。
[Abstract]:Through the operation of the consumer's sense of power, power of a sense of how to influence consumers for themselves and for others to consume behavior. Experiment 1 was started in 149 subjects to imagine the feeling of power, the effects of different sense of power consumers, for themselves and for others consumption characteristics, results showed that compared with the others for consumption, is to start high sense of power subjects for themselves to spend lots of money and start without a sense of power subjects for their spending less money. In Experiment 2, using role playing method to start on 227 subjects' sense of power, and to further explore the consumers for their own reasons, for he who found the difference of consumption, low power for more dependence on others and for others to spend more; and high power that he is more important, so their cost more. These show that the sense of power for themselves and for others to influence consumers' consumption amount.

【作者单位】：湖南师范大学教育科学学院;
【分类号】：B848
【正文快照】： 1引言1.1权力的界定与心理学中人格、需要和幸福感等诸多概念类似,至今权力还没有一个大家公认的定义,但它一直都是心理学界研究的热点问题。Keltner等人认为,权力是一种不对称的控制,有权力的人通过提供或不提供资源对他人进行控制(Keltner,Gruenfeld,Anderson,2003)。这个

【相似文献】