决策风格、心理距离与框架对风险偏好影响的眼动研究

发布时间：2018-02-15 19:52

本文关键词： 风险偏好心理距离决策风格框架　出处：《聊城大学》2017年硕士论文　论文类型：学位论文

【摘要】：决策中的风险偏好一直是管理学和心理学等多个学科的研究热点。本研究以框架作为决策材料的特征,心理距离作为决策情境,个体心理特征中的决策风格作为决策者因素,试图利用眼动技术探讨三者对风险偏好的协同影响及因素之间的交互作用。结果表明:(1)框架的主效应显著,负框架的风险偏好分数显著高于正框架;反应时也显著长于正框架;(2)心理距离主效应显著,与他人心理距离越远风险偏好分数越高;为他人决策的反应时显著长于为自己决策;(3)决策风格主效应显著,直觉型风险偏好分数显著高于分析型;对反应时的影响不显著;(4)心理距离与框架的交互作用显著;(5)分析型风格个体信息加工过程心理努力程度高于直觉型;正框架和近心理距离下个体对材料的加工速度较快,认知负荷较大。
[Abstract]:Risk preference in decision making has been a hot research topic in many subjects such as management science and psychology. This study takes the frame as the feature of decision material, the psychological distance as the decision-making situation, and the decision style of individual psychological characteristics as the decision maker. This paper attempts to use eye movement technique to explore the synergistic influence of the three factors on risk preference and the interaction between the factors. The results show that the main effect of the frame is significant and the risk preference score of the negative frame is significantly higher than that of the positive frame. The main effect of psychological distance was significantly longer than that of positive frame (2) the greater the distance from others, the higher the risk preference score, and the longer the reaction time for others was, the longer the main effect of decision style was. The score of intuitive risk preference was significantly higher than that of analytical, and the influence on response time was not significant (4) the interaction between psychological distance and frame was significant (5) the psychological effort of information processing in analytical style was higher than that in intuitionistic; Under the positive frame and close psychological distance, the processing speed of the material is faster and the cognitive load is larger.
【学位授予单位】：聊城大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842

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