社会排斥对风险偏好的影响

发布时间：2018-03-02 05:08

本文关键词： 社会排斥风险偏好金钱态度特质观　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

【摘要】：社会排斥是一种广泛存在于现实生活中并深刻影响个体的认知、情绪和行为的社会现象。研究社会排斥不仅是学术发展的需要,也是和谐社会的诉求。以往学术界对社会排斥的研究主要集中在社会和认知领域,却鲜少有人将研究拓展到金融和决策领域。然而消费与决策与我们的生活密切相关,社会排斥同样也是生活中不容忽视的现象,探究二者之间的关系具有重大意义。因此,本文一方面重点关注个体的风险决策是否会受到社会排斥这一情景因素的影响,其中的具体机制又是如何;另一方面,本文还想分析不同的社会排斥,如短期社会排斥、长期社会排斥、直接排斥和间接排斥,对风险偏好的影响是否相同。本文通过实验操控和情景问卷结合的方式共进行了三个研究:研究一采用回忆范式启动被试的被排斥感,探究了短期社会排斥与个体风险偏好的关系,并检验了金钱态度在其中的中介作用;研究二通过问卷测量方式,检验现实生活中的长期社会排斥对风险偏好的影响是否与短期社会排斥一致;研究三在进一步验证二者关系的基础上引入特质观变量,探讨人格特质因素对这种关系的影响。最终得到如下研究结论:1.短期社会排斥正向影响个体的风险偏好水平。2.长期社会排斥正向影响个体的风险偏好水平。无论是直接社会排斥还是间接社会排斥,当个体经历更多社会排斥时,其风险偏好水平较高。3.金钱态度中介“社会排斥-风险偏好”的关系。4.特质观调节“社会排斥-风险偏好”的关系。相比于实体论者,渐变论者在被排斥后更加倾向高风险高收益的选项。
[Abstract]:Social exclusion is a kind of social phenomenon which exists widely in real life and deeply influences individual cognition, emotion and behavior. In the past, the research on social exclusion mainly focused on the social and cognitive fields, but few people have expanded the research into the field of finance and decision-making. However, consumption and decision-making are closely related to our lives. Social exclusion is also a phenomenon that can not be ignored in life. It is of great significance to explore the relationship between the two. Therefore, on the one hand, this paper focuses on whether individual risk decision-making will be affected by the situation of social exclusion. On the other hand, this paper also wants to analyze different social exclusion, such as short-term social exclusion, long-term social exclusion, direct exclusion and indirect exclusion. Whether the influence of risk preference is the same or not. This paper conducted three studies through the combination of experimental manipulation and situational questionnaire: the first study started the subjects' feeling of exclusion using recall paradigm. This paper explores the relationship between short-term social exclusion and individual risk preference, and examines the intermediary role of money attitude. To test the impact of long-term social exclusion on risk preference in real life is consistent with short-term social exclusion. This paper discusses the influence of personality trait factors on this relationship. Finally, the following conclusions are obtained: 1. Short-term social exclusion positively affects individuals' risk preference level. 2. Long-term social exclusion positively affects individuals' risk preference level. Is it direct social exclusion or indirect social exclusion, When individuals experience more social exclusion, their risk preference level is higher. 3.The relationship between "social exclusion and risk preference" mediated by monetary attitude .4.The trait view regulates the relationship between "social exclusion and risk preference". Graditionists are more inclined to the risky and profitable option after being rejected.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B848

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