福州居民对青运会感知与支持度的动态变化研究

发布时间：2018-04-06 00:14

本文选题：青运会　切入点：居民感知　出处：《福建师范大学学报(自然科学版)》2017年06期

【摘要】：为了研究福州居民对全国首届青运会的感知和支持度,以社会交换理论为理论基础,将收益与成本引入居民对青运会的感知当中,运用文献资料法、问卷调查法以及数理统计等方法,对青运会前、中、后3个不同时期居民感知和支持度的数据进行纵向差异性比较,分析居民感知和支持度的变化规律.研究表明:福州居民对青运会的感知收益包括城市面貌和归属感、经济收益、体育活动,而感知成本包括了社会和环境问题、经济成本;在青运会举办前、中、后期,福州居民对青运会的感知收益均值较高,呈现强化趋势,感知成本均值较低,呈现弱化趋势,支持度均值也较高,呈现强化趋势;福州居民对青运会的支持度与感知收益成正比,而与感知成本成反比.
[Abstract]:In order to study the perception and support of Fuzhou residents to the first National Youth Games, based on the theory of social exchange, the income and cost are introduced into the perception of the Youth Games.Questionnaire survey and mathematical statistics were used to compare the data of perception and support of residents in three different periods before, during and after the Youth Games, and to analyze the changing law of perception and support of residents.The research shows that the perceived benefits of Fuzhou residents to the Youth Games include urban appearance and sense of belonging, economic benefits, sports activities, while perceived costs include social and environmental problems, economic costs; before, in the middle and later stages of the Youth Games,The average perceived income of Fuzhou residents to the Youth Games is higher, showing the trend of strengthening, the average value of perceived cost is lower, the trend of weakening, the average of support degree is also higher, showing the trend of strengthening;Fuzhou residents' support for the Youth Games is proportional to perceived income and inversely proportional to perceived cost.
【作者单位】：闽江师范高等专科学校基础部;福建师范大学体育科学学院国家体育总局运动机能评定重点实验室;长乐华侨中学;福建师范大学经济学院;湖南科技大学体育学院;福建师范大学福清分校体育学院;
【基金】：教育部人文社科青年基金项目(15YJC890041) 福建省教育厅重点项目(JAS14080) 福建省高等学校新世纪优秀人才支助计划(XN1505)
【分类号】：B849;C912.6

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