知觉流畅性对喜欢和熟悉判断的影响

发布时间：2018-04-07 18:00

本文选题：流畅性　切入点：知觉流畅性　出处：《新疆师范大学》2017年硕士论文

【摘要】：知觉流畅性的研究具有重要的理论和应用意义。知觉流畅性对不同的评估判断存在着影响,但关于是何种影响、影响的大小以及对不同判断的影响之间的关系,不同研究所得结论不统一。由知觉流畅性所产生的情绪体验,有的学者认为是中性的,有的学者认为是积极性的,而且对流畅性所产生情绪体验的理论解释也不一致。还有大量的文章分别研究了流畅性对熟悉和喜欢判断的影响,但目前还不清楚知觉流畅性是否同时影响这两种不同属性的判断,以及流畅性对熟悉和喜欢判断的影响是否是可以比较的。这就使得在同一实验里研究知觉流畅性对喜欢和熟悉判断的影响就显得尤为重要。以往的多数研究所使用的实验材料主要从两个方面来操作知觉流畅性,第一个是通过操作刺激的客观特征来改变知觉流畅性,包括实验材料的对称性、刺激与背景的对比度、呈现刺激的字体类型、刺激呈现的清晰程度、刺激呈现的时间、刺激的简单程度等。第二个是通过启动的操作来改变知觉流畅性,重复出现的刺激会提高知觉流畅性。本研究在前人研究成果的基础上进行了三个实验。实验一是进行验证性研究,采用启动的方式操作知觉流畅性,研究图片知觉流畅性是否分别对喜欢或熟悉判断有影响,实验采用单因素被试内实验设计,自变量为启动类型(无启动,不同图片启动,同一图片启动)。实验二:探究图片知觉流畅性对同时进行的喜欢和熟悉判断的影响,实验采用3(启动类型:无启动,不同图片启动,同一图片启动)×2(判断类型:喜欢判断和熟悉判断)二因素被试内实验设计。实验三,改变图片的对称性以操控流畅性,探讨知觉流畅性对喜欢和熟悉判断的影响,实验采用2(对称类型:对称和不对称)×2(判断类型:喜欢判断和熟悉判断)二因素被试内实验设计。通过以上三个实验,本研究得出以下结论:(1)在同一研究中,用同样的实验材料,当熟悉判断和喜欢判断分别进行时,图片知觉流畅性对它们都有影响。(2)当熟悉判断和喜欢判断混合进行时,知觉流畅性对熟悉判断有影响,但不影响喜欢判断。本研究质疑快乐标记假说,支持流畅性--错误归因理论。
[Abstract]:The study of perceptual fluency has important theoretical and practical significance.Perceptual fluency has an effect on different evaluation and judgment, but the conclusions of different studies are not consistent as to what kind of influence, the magnitude of influence and the influence on different judgments.Some scholars think that the emotional experience produced by perceptual fluency is neutral, some scholars think it is positive, and the theoretical explanation of emotional experience produced by fluency is not consistent.A large number of articles have studied the effects of fluency on familiarity and judgment, but it is not clear whether fluency affects the judgment of these two different attributes at the same time.And whether the effect of fluency on familiarity and liking judgment is comparable.This makes it particularly important to study the effects of perceptual fluency on likes and familiar judgments in the same experiment.Most of the experimental materials used in the past mainly operate perceptual fluency from two aspects. The first is to change the perceptual fluency through the objective characteristics of the operating stimulus, including the symmetry of the experimental materials, the contrast between the stimulus and the background.Font type, clarity, time, simplicity, etc.The second is to change perceptual fluency by initiating operations, and repeated stimuli improve perceptual fluency.Three experiments were carried out on the basis of previous research results.The first experiment is to conduct confirmatory research, operate perceptual fluency by starting mode, and study whether picture perception fluency has influence on the judgment of like or familiarity, and the experiment is designed by single factor in-test experiment.The argument is the startup type (no boot, different pictures start, the same picture startup.Experiment 2: to explore the effect of image perceptual fluency on simultaneous likes and familiar judgments, the experiment used 3 (priming type: no priming, different picture priming,Two factors (judgment type: like judgment and familiar judgment) were designed.Experiment 3, changing the symmetry of pictures to manipulate fluency, to explore the effect of perceptual fluency on likes and familiar judgments.Two factors (symmetry type: symmetry and asymmetry) 脳 2 (judgment type: like judgment and familiar judgment) were used in the experiment.Based on the above three experiments, the following conclusion is drawn: 1) in the same study, the same experimental materials were used when the familiar judgment and the like judgment were carried out separately.(2) when the mixture of familiar judgment and like judgment is carried out, perceptual fluency has influence on familiar judgment, but does not affect like judgment.This study challenges the happiness marker hypothesis and supports fluency-error attribution theory.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B842.2

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