基于色彩心理学的快餐店空间色彩设计研究

发布时间：2018-05-05 00:04

本文选题：快餐店 + 心理学　；参考：《沈阳航空航天大学》2014年硕士论文

【摘要】：本文研究的灵感最初来源于对一系列问题的思考：“究竟怎样才能经营好一家快餐店？快餐店的品牌认知度与其室内环境设计究竟有何关联？而色彩心理学又是如何应用于空间环境设计的呢？”不论人们在社会生活中身处什么领域，什么层面，可以说色彩是无处不在的，从清晨睁开双眼开始，用餐时间大约占社会交往活动的百分之十八左右。现代社会人们的生活节奏越来越快，快餐成为了人们节省时间效率的关键，然而，现如今的快餐店空间环境设计中存在的问题不容小觑，因而取题。本文的研究对象是基于色彩心理学的快餐店空间色彩设计。研究内容是遵循以下思路完成写作：理论资料搜集整理——调查分析部分——研究实验部分——启示应用部分——结论部分。本文结合色彩心理学原理，列举案例，通过不同方法和角度分类，将研究对象进行归类整理、对比分析，研究其中的差异和相同点；研究色彩在快餐店这一独特的餐饮空间类型中所起到的心理作用和影响，提出了现代中式快餐空间中色彩的设计方法及趋势。期间也记录了论文写作中的启示、心得，并在论文结尾，将研究成果应用于快餐店的色彩设计方案中去。
[Abstract]:The inspiration for this study comes from a series of questions: "how on earth can we run a fast food restaurant?" What is the relationship between the brand recognition of fast food restaurants and their interior environment design? And how does color psychology apply to space environment design? " No matter what field and level people are in in their social life, color is everywhere. From the beginning of the morning when people open their eyes, the meal time accounts for about 18% of the social activities. In modern society, the pace of life is getting faster and faster. Fast food has become the key to save time and efficiency. However, the problems existing in the design of space environment of fast food restaurants can not be underestimated. The object of this paper is the color design of fast food restaurant space based on color psychology. The content of the study is to complete the writing according to the following train of thought: theoretical data collection and collation, investigation and analysis, research experiment, apocalypse application and conclusion. This article combines the principle of color psychology, enumerates the case, through the different method and the angle classification, will study the research object to carry on the classification, the contrast analysis, studies the difference and the similarity; This paper studies the psychological function and influence of color in the special dining space type of fast food restaurant, and puts forward the design method and trend of color in modern Chinese fast food space. At the end of the paper, the research results are applied to the color design of fast food restaurant.
【学位授予单位】：沈阳航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：B849;TU247.3

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