青少年观看网络视频直播行为的心理需求研究

发布时间：2018-06-16 17:51

本文选题：网络视频直播 + 青少年心理需求　；参考：《华中师范大学》2017年硕士论文

【摘要】：目前网络视频直播作为一种新兴的媒体形式悄然在社会上兴起,随着视频直播门槛的降低和交互方式的多元化,“全民直播”的时代正在来临,而青少年作为我国最大的网民群体,不可避免地会受到网络视频直播的影响。为了鼓励网络视频直播良性发展,为青少年构建良好健康的生长环境,需要研究网络视频直播受到青少年喜欢的原因,可以满足他们哪些方面的心理需求,会对他们的心理健康造成哪些影响。研究在前人研究的基础上,采用基础观察调研、与初高中学校老师进行座谈、以及调查问卷结合的方式,对数所初高中的学生进行问卷调查研究,通过探索性因子分析获取青少年初步的心理需求维度,而后通过验证性因子分析检验青少年观看网络视频直播行为的心理需求模型,着重探讨网络视频直播满足青少年心理需求的结构与强度。研究结果表明(1)被试者的性别、年龄、是否班干部对观看网络视频直播的影响不显著,虽然整体比例有差异,但是差别不太明显。而年级、学校类别、是否单亲家庭对观看网络视频直播的影响是显著的,这种结果表明学习压力,课业负担,还有家庭组成不同的青少年满足相关心理需求的强度有明显的差别。(2)统计调查问卷之后研究青少年喜欢的视频直播类型,发现游戏仍然是所占比例最大的,比例为10.3%,紧随其后的是美妆与娱乐,二者的比例都是9.8%。(3)根据调查问卷统计心理需求维度的得分,发现认知体验心理需求最大,情感补偿心理需求次之,自我实现心理需求紧随其后,人际关系更次之,从众心理排列最末。青少年观看网络视频直播的主要心理需求是认知体验,通过这个平台更好地认识世界;次要的心理需求是情感补偿,青少年渴望从网络视频直播平台得到现实生活中缺乏的情感,或者通过平台放松心情,消磨时间等等。排名第三的心理需求是自我实现,表明青少年需要在网络视频直播平台得到肯定,展现自我,得到进步等等心理需求,这一现状也表明部分喜欢收看网络视频直播的学生在平时得不到足够展现自己的机会。人际关系这一心理需求排名第四,青少年希望在学校和家庭得到尊重、平等与被重视等。根据调查问卷统计结果,从众心理排名最末,表明青少年追求时尚,崇拜明星的心理需求排在前面几种心理需求之后。
[Abstract]:At present, as a new form of media, network video broadcasting is quietly rising in the society. With the lowering of the threshold of live video broadcasting and the diversification of interactive methods, the era of "live broadcast for all" is coming. As the largest group of Internet users in China, teenagers will inevitably be affected by live video. In order to encourage the healthy development of live video on the Internet and to build a healthy and healthy environment for teenagers, we need to study the reasons why webcasting is liked by teenagers, and what aspects of their psychological needs can be met. What are the effects on their mental health. On the basis of previous studies, the study adopts basic observation and investigation, talks with middle and high school teachers, and the way of questionnaire survey, the students of logarithmic middle and high schools carry out questionnaire survey. Through exploratory factor analysis to obtain the initial dimension of adolescents' psychological needs, and then through confirmatory factor analysis to test the psychological needs model of teenagers watching live video on the Internet. This paper mainly discusses the structure and intensity of online video broadcasting to meet the psychological needs of teenagers. The results showed that the gender, age and class cadres had no significant influence on watching webcast, although the overall proportion was different, but the difference was not obvious. Grades, school types, whether single-parent families have a significant impact on watching live webcasts, and the results show that learning stress and the burden of school work. There is also a significant difference in the intensity of meeting the related psychological needs of teenagers with different family composition. (2) after studying the types of live video broadcast that teenagers like after the questionnaire, we find that games still account for the largest proportion. The proportion is 10. 3, followed by beauty and entertainment, both of which are 9. 8. 3) according to the questionnaire, we find that cognitive experience psychological demand is the largest, emotional compensation psychological demand is the second. Self-actualization psychological needs followed, interpersonal relationships were second, followed by crowd psychology. The main psychological need for teenagers to watch live video on the Internet is cognitive experience. Through this platform, they can better understand the world; the secondary psychological needs are emotional compensation. Teenagers are eager to get real-life emotions from the webcast, or to relax and kill time through the platform. The third psychological need is self-realization, which indicates that teenagers need to be affirmed, show themselves, and make progress in the online video broadcasting platform, and so on. The situation also shows that some students who like to watch live video on the Internet do not have enough opportunities to show themselves. Interpersonal relationship is the fourth psychological need, and adolescents want to be respected, equal and valued in school and family. According to the statistical results of questionnaire, the psychological rank of conformity is the lowest, which indicates that teenagers pursue fashion, and the psychological needs of worshiping stars rank after the first few psychological needs.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B844.2

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