时间压力和情绪对决策图形框架效应的影响研究
[Abstract]:Objective 1. to verify whether there is a decision bias against the description invariance when using the different graphical representation of the same information, that is, whether there is a graphical framework effect.2. introducing the time pressure variable and explore the influence of the graphic version on the decision making, that is, whether the time pressure affects.3. at the same time as the graphical framework effect. The relationship between the time pressure and the emotion two variables, the relationship between the two and the graphic version, that is, whether the time pressure and the emotion have influence on the graphic framework effect. Method this study first determined the limit value of the time pressure and the effectiveness of the emotional starting material by two pre experiments, and then adopted the 2 (time pressure: there is no) X2 (Figure). Version 1: Version 1, graphic version two) a trial design as a formal experiment to explore the effect of time pressure and graphic version on decision preference; use 2 (time pressure: there is no) X2 (emotional state: positive emotion, negative emotion) X2 (graphic version: figure version one, graphic version two) as formal experiment two, time The two factors of stress and emotion and the influence of graphic version on decision preference are studied experimentally. The material adopts the MP3 purchase decision problem and the vaccine injection decision problem used by Sun Yan in his research, and presents a questionnaire and guidance on the computer E-prime 2 software. The limit value of the time pressure is measured by pre test: the average time of the test is subtracted from the time pressure bar and the average time of the questionnaire is reduced by one standard. The quasi difference is the limit value of the time pressure. The emotional starting material is proved to be effective by pre experiment: the two video materials are played as positive emotion and negative emotion starting material respectively, and the validity of the starting emotion of the material after the test is tested by the positive negative emotional scale PANAS>, and the result 1. is formally real. In the first and second experiment two, the main effect of the graphical version is significant. In the formal experiment one, the main effect of the graphical version of the MP3 purchase decision problem is significant F=6.82, p=0.010, the main effect of the graphical version of the vaccine injection decision problem is significant F=19.74, p=0.000; the main effect of the graphical version of the MP3 purchase decision problem is significant F=9.09, p= 0.003, the main effect of the graphical version of the vaccine injection decision problem is significant F=17.81, and the main effect of p=0.000.2. in the formal experiment II is significant. Among them, the MP3 purchase decision problem F=20.43, p=0.000, the vaccine injection decision problem F=7.19, the p=0.008.3. formal experiment one and the experiment two, the graphical version and time pressure of the MP3 purchase decision problem The interaction of force is significant. F=66, p=0.033, F=8.67, p=0.004. in formal experiment II, p=0.004. but there is no significant interaction effect between time pressure and graphic version in vaccine injection decision problem, F=0.45, p=0.505 in formal experiment 1, F=1.08 in formal experiment 2, formal experiment II of p=0.300.4., vaccine injection decision problem The interaction of graphic version and emotion is significant F= 4.15, p=0.043, but there is no significant F=0.00 in the MP3 purchase decision problem. When p=0.993. conclusion 1. presents different graphical versions of the same text information, the choice preference of the trial decision is different, that is to prove the existence of the graphical framework. The interaction between the graphical version and the time pressure is significant in response to.2.'s purchase decision on MP3. It proves that the graphical framework effect is a process of fine processing, and the emotional state of the tested.3. decision of the graphic editor GEM will affect the degree of preference to the risk. In the subject, the decision preference of the subjects in different emotional states will be influenced by the impact of.4. on the effect of time pressure and emotion on the framework effect, depending on the situation of decision problems. Different situational differences will produce different conclusions.
【学位授予单位】:山西医科大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:B842
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