宗教对信徒颜色认知的影响及作用机制:以中国台湾宗教信徒为例

发布时间：2018-08-30 12:01

【摘要】：采用自然分类法考察中国台湾佛教徒、道教徒、基督徒和非宗教信徒的基本颜色词分类,并做多维标度和聚类分析,以揭示宗教对信徒颜色认知的影响。结果发现,中国台湾三大宗教信徒对基本颜色词的分类既具有共性,又存在差异,宗教信徒与非宗教信徒的基本颜色词分类也存在着共性和差异,共性反映了汉语言和汉文化的影响,差异反映了宗教对颜色认知的影响。研究表明,颜色通过意象式传播方式影响信徒的颜色认知,支持颜色词与颜色认知的相互作用理论。
[Abstract]:The classification of basic color words of Buddhists, Taoists, Christians and non-religious believers in Taiwan was investigated by natural classification, and multidimensional scale and cluster analysis were done to reveal the influence of religion on color cognition of believers. The results show that the classification of basic color words by the three major religious believers in Taiwan has both commonness and difference, and there are also similarities and differences in the classification of basic color words between religious believers and non-religious believers. The generality reflects the influence of Chinese language and Chinese culture, and the difference reflects the influence of religion on color cognition. The results show that color affects the color cognition of believers through image propagation, and supports the interaction theory of color words and color cognition.
【作者单位】：华南师范大学心理应用研究中心心理学系;中国人民大学心理学系;教育部民族教育发展中心民族心理与教育重点研究基地;
【基金】：中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目(项目批准号:14XNLQ05);中国人民大学2015年度拔尖创新人才培育计划的资助全国民族教育研究课题2015年度全国民族教育研究合作课题(课题批准号:MJZXHZ15003)
【分类号】：B842

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