“一带一路”战略下我国文化产业国际化问题研究

发布时间：2018-02-01 21:57

本文关键词： 一带一路文化产业国际化　出处：《郑州大学学报(哲学社会科学版)》2017年02期 　论文类型：期刊论文

【摘要】：中国文化产业国际化是实现"一带一路"战略的关键环节,"一带一路"战略为文化产业的繁荣与发展提供了重大机遇。尽管当前中国文化产业国际化发展迅速,但国际竞争力不强。而创新不足、品牌意识不强、政府过度监管等是影响文化产业国际化水平的重要因素。在"一带一路"背景下,提高中国文化产业国际化水平的关键在于:一是重视传统文化和现代科技相结合,加快发展特色文化产业;二是坚持以市场创新为导向,培育具有全球影响力的特色文化品牌;三是放松管制和加大支持相结合,为发展特色产业和培育特色品牌营造良好的政策环境。
[Abstract]:The internationalization of Chinese cultural industry is the key link to realize "Belt and Road" strategy. The "Belt and Road" strategy provides a great opportunity for the prosperity and development of the cultural industry. Although China's cultural industry is developing rapidly in internationalization, its international competitiveness is not strong, and its innovation is insufficient and its brand awareness is not strong. Excessive government supervision is an important factor affecting the internationalization level of cultural industry. Under the background of "Belt and Road". The key to improve the internationalization level of Chinese cultural industry lies in: first, attach importance to the combination of traditional culture and modern science and technology, and accelerate the development of characteristic cultural industry; Second, adhere to the guidance of market innovation, cultivate the global influence of the characteristics of cultural brands; Third, deregulation and support should be combined to create a good policy environment for the development of characteristic industries and the cultivation of characteristic brands.
【作者单位】：四川农业大学马克思主义学院;
【基金】：四川农业大学社科联项目及政治学院双支计划“中国特色社会主义文化研究”资助
【分类号】：G124
【正文快照】： 一、文化产业对全球化格局的影响文化是一个国家的命脉以及不同民族之间沟通的桥梁。随着全球化竞争的加剧,国与国之间的竞争不仅体现在经济发展水平上,同时也伴随着激烈的文化竞争和文化价值观的交融。文化的物质载体依托于文化产业,具体表现出一国的文化软实力,文化产业的繁

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