“一带一路”战略与我国影视剧国际传播路径创新

发布时间：2018-02-25 08:26

本文关键词： “一带一路” 影视剧国际传播海影国际合作实验区　出处：《电视研究》2017年02期 　论文类型：期刊论文

【摘要】：由于兼具文化与商业双重属性,影视剧的国际传播,不仅影响文化产业的市场扩张与对外发展,也关乎民族文化的国际交流与国家形象塑造。近年来,在"一带一路"战略的实施与带动下,我国影视剧的对外传播迎来了崭新的历史机遇与广阔前景。本文以中国(浙江)影视产业国际合作实验区海宁基地为研究对象,通过其不断创新国际传播的工作载体与形式,探索影视剧国际传播特色路径的案例,期待启迪更多的市场主体加入对外文化传播的轨道上来,更好地传播"中国梦"的价值主张与精彩故事。
[Abstract]:Because of the dual attributes of culture and commerce, the international dissemination of film and television plays not only affects the market expansion and external development of cultural industry, but also relates to the international exchange of national culture and the shaping of national image. In recent years, With the implementation of "Belt and Road" strategy, the external dissemination of Chinese films and TV plays has ushered in a new historical opportunity and broad prospects. This paper takes Haining base of China (Zhejiang) film and television industry international cooperation experimental area as the research object. Through its continuous innovation of the work carrier and form of international communication, it explores the case of the characteristic path of international communication of film and television drama, and looks forward to enlightening more market subjects to join the track of foreign cultural communication. Better spread the value proposition and wonderful story of Chinese Dream.
【作者单位】：浙江传媒学院;
【基金】：国家社科基金艺术学重大项目“中国梦影视创作与传播策略研究”〈项目编号:15ZD01〉浙江省哲社规划课题“自主创新视角下的浙江广电内容产业发展研究”〈项目编号:14NDJC113YB〉阶段性研究成果
【分类号】：J992;G206

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