“一带一路”战略下民族传统体育跨文化传播的价值、困境及其消解

发布时间：2018-03-20 14:18

本文选题：一带一路　切入点：民族传统体育　出处：《南京体育学院学报(社会科学版)》2017年01期 　论文类型：期刊论文

【摘要】：通过文献资料、专家访谈等研究方法,对"一带一路"战略下民族传统体育跨文化传播的价值进行了梳理,认为民族传统体育对"一带一路"建设具有促进文创经济交流,提高丝路国家政治互信;传承优秀体育文化,传播中华优秀文化;拓宽体育文化内涵,促进沿线文化多元融合等价值。在进行民族传统体育跨文化传播中存在以下困境:1)文化自戕:民族传统体育跨文化传播的"自我迷失";2)文化误读:民族传统体育跨文化传播的"场域差异";3)传播乏力:民族传统体育跨文化传播的"载体不足";4)手段僵化:民族传统体育跨文化传播的"艺术缺失"。在此基础上,针对困境提出了以下建议:培养民族传统体育文化自觉,建构跨文化传播内容体系;正视"一带一路"国家文化差异,构建差异化传播模式;构建立体传播手段,提升跨文化传播话语权;提升民族传统体育跨文化传播技巧,促进"柔性"传播等,以更好的促进民族传统体育在"一带一路"建设中的价值发挥和自身价值的弘扬与发展。
[Abstract]:Through the methods of literature, expert interview and other research methods, this paper combs the value of cross-cultural communication of traditional national sports under the strategy of "Belt and Road", and holds that traditional national sports can promote the economic exchange of literature creation for the construction of "Belt and Road". To improve the political mutual trust of the Silk Road countries, to pass on excellent sports culture, to spread the excellent Chinese culture, to broaden the connotation of sports culture, Promote the value of cultural diversity along the line. In the cross-cultural communication of traditional national sports, there are the following difficulties: 1) cultural suicide: the "self-loss" of cross-cultural communication of traditional national sports (2) cultural misinterpretation: traditional national sports. The "field difference" of cross-cultural communication is weak: the lack of "carrier" in the cross-cultural communication of traditional national sports is rigid, and the "lack of art" in cross-cultural communication of national traditional sports. This paper puts forward the following suggestions: cultivating national traditional sports culture consciousness, constructing cross-cultural communication content system, facing up to "Belt and Road" national cultural differences, constructing differential communication mode, constructing three-dimensional communication means, Promote the right of cross-cultural communication, enhance the skills of cross-cultural communication of traditional national sports, and promote "soft" communication, in order to better promote the value of traditional national sports in the construction of "Belt and Road" and the promotion and development of their own values.
【作者单位】：重庆人文科技学院体育教学部;
【分类号】：G812

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