品牌引领:培育山东境外投资新动能

发布时间：2018-03-23 07:31

本文选题：境外投资　切入点：品牌引领　出处：《理论学刊》2017年04期 　论文类型：期刊论文

【摘要】：品牌是国际市场竞争的重要砝码,也是资本"走出去"的开路先锋。目前境外投资已经提上了山东对外开放的重要日程,"走出去"的产业实力快速积聚,境外投资的经验不断积累,尤其顺应"一带一路"战略,境外投资实现了快速发展。但是山东境外投资还面临很多制约因素,尤其是品牌在"走出去"中角色缺位,与出口品牌相比,投资品牌还没有发挥应有的作用。分析表明,山东具有品牌实力和品牌带动"走出去"的能力。因此,要培育境外投资新动能,制定品牌引领投资规划,培育龙头品牌,打造品牌境外园区,提升服务品牌引领力。
[Abstract]:Brand name is an important weight of international market competition and a pioneer of capital "going out". At present, overseas investment has been put on the important agenda of Shandong's opening to the outside world, and the industrial strength of "going out" has rapidly accumulated. The experience of overseas investment has been accumulated continuously, especially following the strategy of "Belt and Road", and overseas investment has achieved rapid development. However, there are still many constraints on overseas investment in Shandong, especially the lack of the role of brands in "going out". Compared with export brands, investment brands have not yet played their due role. The analysis shows that Shandong has brand strength and brand ability to "go out". Therefore, it is necessary to cultivate new momentum of overseas investment and formulate brand leading investment plans. Cultivate leading brands, create brand overseas parks, and enhance service brand leadership.
【作者单位】：山东社会科学院国际经济研究所;
【分类号】：F125.4

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