一带一路背景下A公司在中国的发展战略研究

发布时间：2018-04-24 12:26

本文选题：一带一路 + 伊朗贸易公司　；参考：《广东工业大学》2017年硕士论文

【摘要】：经济开放以来,吸引了诸多外资贸易企业进驻,这些企业一般都是采取传统的运作模式,即“国外询盘,外企接单,中国加工,出口外销“,根据海外询盘在国内被动的搜寻对应的产品,寻找加工厂进行贴牌生产,即为OEM模式,所利用的只是一些区位优势、成本优势和出口的政策优势,虽然这种运作模式的操作简单易行,但是此类经营模式导致企业在销售和技术上处于在非常被动的位置,一旦外部环境发生变化都会对企业造成较大影响。在低成本且较多优惠政策的条件下,传统型外资企业尚能通过寻找代工厂进行加工贸易获得利润。近年,西方国家对伊朗实施贸易制裁,同时我国生产型企业原材料和劳动力成本不断上升,使得在中国从事贸易经营的企业出现经营难以为继的局面,不少仅做伊朗市场进出口的外资企业关停或者破产,其可持续发展成为一大难题,转型升级势在必行。随着国家“一带一路”战略的确定与全面推进,我国对外贸易进入了一个新的阶段,国家的支持和市场的开放给在中国的伊朗外资企业也带来了新的生机和挑战,要想在危机与商机并存的罅隙中取得生存并发展,企业领导者必须做出长远的发展战略计划。本文以广州市A伊朗贸易公司为研究对象,通过分析此贸易公司现存的问题和机遇,帮助其寻求贸易升级的发展道路,提出相应的战略发展的措施。本文在详细阐述国内外相关文献、相关战略概念和理论的基础上,采用文献研究方法和参与式研究法,使得理论与实践相结合,通过分析不同战略的属性,利用PEST、SWOT分析工具对广州市A伊朗贸易公司的内外部环境进行了详细分析,推论A公司适合的发展战略路线。最后,提出公司应该坚持多元化的经营,选择集中化战略下的差异集中战略作为企业的竞争战略方案,明确了公司发展的方向,并提出了规范制度、打造专业队伍、树立品牌、绩效考核四个方面的使战略得到有效的保障。本文期望通过对公司层战略和竞争战略的研究,提出适合A公司实际情况的战略,实施可持续发展,并且为我国其他公司战略的选择提供一定的借鉴和指导。
[Abstract]:Since the opening up of the economy, many foreign-funded trade enterprises have been attracted to move in. These enterprises have generally adopted the traditional mode of operation, that is, "foreign inquiries, foreign enterprises receiving orders, processing in China, export and sales." According to the overseas inquiry in the domestic passive search for the corresponding products, looking for processing plants for label production, that is, the OEM model, the use of only a number of geographical advantages, cost advantages and export policy advantages, Although the operation of this kind of operation mode is simple and easy to operate, this kind of operation mode leads to the enterprise being in a very passive position in sales and technology, and once the external environment changes, it will have a great impact on the enterprise. Under the condition of low cost and more preferential policies, traditional foreign-funded enterprises can still make profits by looking for a factory for processing trade. In recent years, Western countries have imposed trade sanctions on Iran, while the raw materials and labor costs of China's production enterprises have been rising, making it difficult for enterprises engaged in trade operations in China to continue their operations. Many foreign enterprises that only import and export in Iran market shut down or go bankrupt, its sustainable development becomes a big problem, it is imperative to transform and upgrade. With the establishment and promotion of the national "Belt and Road" strategy, China's foreign trade has entered a new stage. The support of the state and the opening up of the market have also brought new vitality and challenges to Iranian foreign-funded enterprises in China. In order to survive and develop in the gap between crisis and business opportunity, business leaders must make a long-term development strategy plan. This article takes Guangzhou A Iran Trading Company as the research object, through analyzing the existing problems and opportunities of this trading company, helps it to seek the development way of trade upgrade, and puts forward the corresponding strategic development measures. On the basis of elaborating the relevant literature, related strategic concepts and theories at home and abroad, this paper adopts the literature research method and the participatory research method to combine theory with practice, and analyzes the attributes of different strategies. This paper makes a detailed analysis of the internal and external environment of Guangzhou A Iran Trading Company by using the tool of PEST-SWOT, and deduces the suitable development strategy of A Company. Finally, the paper puts forward that the company should insist on diversified management, select the difference centralized strategy under the centralization strategy as the competitive strategy plan of the enterprise, clarify the direction of the company's development, and put forward the standard system, build the professional team and establish the brand. The performance appraisal four aspects make the strategy obtain the effective safeguard. Through the study of company strategy and competition strategy, this paper hopes to put forward a strategy suitable to the actual situation of company A, to implement sustainable development, and to provide some reference and guidance for the choice of strategy of other companies in our country.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F746;F125;F272

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