丝路精神引领下的传统工艺创新设计与推广

发布时间：2018-05-13 16:25

本文选题：丝路精神 + 传统工艺　；参考：《包装工程》2017年14期

【摘要】：目的以"一带一路"国家发展战略引领中国优秀传统文化的继承与弘扬,树立文化自信,振兴中国传统工艺,用创新设计来传承与发展,使传统工艺在现代生活中得到新的广泛应用,满足人民群众消费升级的需要。方法以中国传统工艺面临的机遇与挑战为基础,依照国家政策,对传统工艺在新时代下的创新设计以及推广方式进行分析与归纳,提出方法,为传统工艺的发展提供助力。结论通过对传统工艺的创新设计和推广的研究,引入互联网思维下对创新设计的新方法和新观念,提出用品牌视觉设计和互联网推广方式将传统工艺引入到大众的视野里,形成有利于地域特色、民族传统、文化多样性发展、传统工艺产业经济发展的新思路。
[Abstract]:Objective to lead the inheritance and development of Chinese excellent traditional culture by "Belt and Road" national development strategy, to establish cultural self-confidence, to revitalize Chinese traditional craft, and to inherit and develop with innovative design. The traditional technology has been widely used in modern life to meet the needs of people's consumption upgrading. Methods based on the opportunity and challenge of Chinese traditional technology, according to the national policy, the innovative design and popularization of traditional process in the new era were analyzed and summarized, and the methods were put forward to provide the help for the development of traditional technology. Conclusion based on the research on the innovation design and popularization of traditional technology, this paper introduces the new method and concept of innovative design under the thinking of Internet, and proposes to introduce the traditional technology into the public vision by brand visual design and Internet popularization. A new idea is formed which is favorable to the development of regional characteristics, national tradition, cultural diversity and the economic development of traditional craft industry.
【作者单位】：西安美术学院;
【分类号】：J505

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