目的论视角下企业外宣资料中英翻译实践报告

发布时间：2018-06-19 22:30

本文选题：企业外宣资料 + 翻译目的论　；参考：《西安外国语大学》2017年硕士论文

【摘要】：随着近年来“一带一路”战略的提出,中国在国际经济舞台上扮演着越来越举足轻重的作用,企业的外宣资料显然成为外国企业理解中国企业概况的第一手资料。目前中文企业外宣资料的翻译研究各有特色但翻译实践研究文本有限(检索CNKI仅有十篇),文本实例较为陈旧,概念化和理论化。再者,笔者通过实践翻译了十篇国内电子、机床和灯具照明等公司的企业对外宣传片(外宣片)配音字幕资料,进一步发现了中文外宣资料文本浮夸空洞、句式单一语意杂糅和中文独有诗词成语文化意向难转化的问题。鉴于此,基于文本分析法,本文以德国的“翻译目的论”为理论视角,充分结合归化翻译策略和合并、重构、改译和减译四类编译技巧,力求达到企业外宣资料中译英预期的目标,推动跨国商务交流与合作。
[Abstract]:With the development of "Belt and Road" strategy in recent years, China plays a more and more important role in the international economic stage. At present, the translation studies of Chinese enterprises' publicity materials have their own characteristics, but the texts of translation practice studies are limited. (the retrieval of CNKI is only 10 articles, and the examples of the texts are dated, conceptualized and theorized. Furthermore, the author has translated ten foreign propaganda films (foreign propaganda films) of domestic electronic, machine tool and lighting companies with subtitles, and further discovered that the text of Chinese foreign propaganda materials is exaggerated and empty. It is difficult to transform the cultural intention of idioms in Chinese poems. In view of this, based on the text analysis method, this paper, from the perspective of German Skopos Theory, fully combines the domestication translation strategy and four kinds of translation techniques, such as merging, reconstructing, modifying and subtracting translation, and taking the translation Skopos theory of Germany as the theoretical perspective. Strive to achieve the target of translation of corporate publicity materials into English, and promote international business exchanges and cooperation.
【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H315.9

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