M公司国际物流发展战略研究

发布时间：2018-07-15 21:03

【摘要】：本文从货代的发展现状入手,查阅当前学术研究对于货代的理论和企业战略的分析,基于当前的理论分析M公司国际物流业务。首先,运用PEST框架分析公司的外部环境,得出在一带一路、经济复苏的大背景下,在市场需求、货物属性和新的物流技术上,国际物流业的发展都充满了机遇。从公司业务运作入手分析其内部环境,得出M公司国际物流业务的组织架构明晰,具有集团属性,并承接集团的可观的货物运输量需求。接着,通过五力模型分析公司的行业环境,发现行业的准入门槛比较低,吸引力强,竞争激烈。最后运用SWOT分析方法,挖掘公司的优劣势、机遇与挑战。公司具有集团的品牌和关联业务优势,缺陷是公司的组织上人才流失明显,与总部的沟通断层,业务上定位超出自身能力,操作理念欠妥;机遇是航运市场转型回暖,当前背景下贸易机会增加;挑战是行业巨头的技术升级,出现新的替代货运方式。基于此分析和选择公司的竞争战略,建议公司采取精品战略、核心技术发展战略和集中化战略。本文的创新之处在于研究对象,它是一家拥有国内物流运输的多年背景的国际物流企业,背靠集团事业部的货源,刚刚开展货运代理业务。基于以上特点,所做的战略选择是精品战略、核心技术发展战略、集中化战略,并针对战略提出具体的对策。该国际物流企业是通过承接集团的出口货物为基础,贯通货主货代多环节的国际物流环节,预测成为一家综合国际物流服务商。本研究在分析选择M公司的发展战略的过程中,总结了物流业发展的新的趋势,在战略分析选择上给予相关研究者新的启发。
[Abstract]:This paper starts with the development of freight forwarding, looks up the current academic research on the theory of freight forwarding and enterprise strategy analysis, based on the current theory of M company international logistics business analysis. Firstly, using pest framework to analyze the external environment of the company, it is concluded that under the background of Belt and Road and economic recovery, the development of international logistics industry is full of opportunities in terms of market demand, property of goods and new logistics technology. Based on the analysis of the internal environment of the company, it is concluded that the organization structure of M company's international logistics business is clear, has the group attribute, and undertakes the considerable cargo transportation demand of the group. Then, by analyzing the industry environment of the company, we find that the entry threshold of the industry is relatively low, the attraction is strong, and the competition is fierce. Finally, SWOT analysis method is used to excavate the advantages and disadvantages, opportunities and challenges of the company. The company has the group's brand and related business advantage, the defect is the company's organization brain drain is obvious, the communication fault with the headquarters, the business position exceeds its own ability, the operation idea is not good; the opportunity is the shipping market transformation to warm up, Trade opportunities are increasing in the current context; the challenge is the technological upgrading of industry giants and the emergence of new alternatives to freight. Based on the analysis and selection of the competitive strategy of the company, it is suggested that the company adopt the strategy of fine products, the development strategy of core technology and the strategy of centralization. The innovation of this paper lies in the research object. It is an international logistics enterprise with domestic logistics transportation background for many years. Based on the above characteristics, the strategic choice is fine strategy, core technology development strategy, centralization strategy, and specific countermeasures are put forward. The international logistics enterprise is a comprehensive international logistics service provider, which is based on the group's export goods, and links the multi-link logistics chain of the cargo owner and freight forwarder, and it is forecasted to be a comprehensive international logistics service provider. In the course of analyzing and choosing the development strategy of M Company, this study summarizes the new trend of logistics industry development, and gives new inspiration to the related researchers in strategic analysis and selection.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.23

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