“五通”合作理念下国内零售业对接“一带一路”的模型理论构建

发布时间：2018-10-24 07:51

【摘要】：当前,我国在新形势下提出了"一带一路"这一符合时代发展要求的国家新战略。而这一国家战略的重要内容便是涉及涵盖"五通"的全方位合作,这一战略的提出,为国内各领域企业实现走向国际的目标提供了全新的发展机遇及市场选择空间。通过研究可以发现,"一带一路"的倡议与国内零售企业在海外目标市场的选取、市场的进入以及投资风险的管控等诸多方面的发展思路高度吻合,在发展内容上也存在着很多相似之处。所以,需要采取有效措施,积极实现上述两战略的紧密结合与互动。本文对当前有关零售业国际化的研究文献进行了总结,并结合"一带一路"的建设内容,构建其与我国零售行业"走出去"发展战略的对接模型,并从融入的模式策略、战略思路、机制保障等多方面加以深入研究与探索。
[Abstract]:At present, under the new situation, our country puts forward Belt and Road, a new national strategy which accords with the development requirement of the times. The important content of this national strategy is the all-around cooperation covering the "five links", which provides a new development opportunity and market choice space for the domestic enterprises to realize the international goal. Through the research, we can find that the proposal of "Belt and Road" is highly consistent with the development ideas of domestic retail enterprises in many aspects, such as the selection of overseas target markets, the entry of the market and the control of investment risks, etc. There are also many similarities in the content of development. Therefore, we need to take effective measures to actively realize the close integration and interaction between the two strategies. This paper summarizes the current research literature on the internationalization of retailing industry, and combines the construction content of "Belt and Road", constructs the docking model of its "going out" development strategy with the retail industry of our country, and from the mode strategy of integration, Strategic thinking, mechanism and other aspects of in-depth research and exploration.
【作者单位】：深圳大学;
【分类号】：F125;F724.2

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