“丝路畅想”—宝相花在主题设计中的应用与探讨

发布时间：2018-11-06 13:38

【摘要】：宝相花作为中国传统最具有代表性的吉祥符号,从古至今承载着人们对于美好生活的无限向往和情感寄托。本课题是从宝相花的形成和逐渐演变过程入手,了解宝相花并寻觅已被广泛认可的最为典型的宝相花,将其作为美好的象征运用于主题设计之中,同时探讨传统文化与现代设计的融合及主题表现问题。“丝路畅想”这一主题,是在当前“一带一路”和“中华复兴”大背景下提出来的。“丝路畅想”这一主题概念将作为一条主线贯穿于整体设计的全过程,以宝相花为吉祥符号及核心设计要素融入整个设计之中,寓意并表现出某种理想的状态,并在此基础上探讨平面视觉语言艺术表现问题及主题概念的应用与延展课题等。“丝路畅想”概念包括四个小主题,“驼出西域”与“帆入东海”以地域相对应,“梦回大唐”与“繁花似锦”以时空相呼应。主题概念应用与延展设计主要包括丝巾系列设计、团扇系列设计和系列文化包装设计。通过这一主题设计探讨现代主流文化的创作思路和艺术表现问题,进一步思考传统文化与现代平面设计的融合、发展和传承问题。通过自己的作品展现对于传统文化的理解及如何做好主题设计问题,最终以设计潜移默化的影响人们的生活和价值取向。
[Abstract]:As the most representative auspicious symbol of Chinese tradition, Baoxiang flower carries people's boundless yearning for a better life and emotional sustenance from ancient times to present. This subject is from the formation and gradual evolution process of treasure flower, understand the treasure face flower and search for the most typical treasure face flower that has been widely recognized, and use it as a beautiful symbol in the theme design. At the same time, it discusses the integration of traditional culture and modern design and the theme expression. The theme of "Silk Road Fantasy" is put forward under the background of Belt and Road and China Revival. The theme concept of "Silk Road Fantasy" will run through the whole process of the whole design as a main line. Taking the treasure and flower as the auspicious symbol and the core design elements into the whole design, the theme will symbolize and show a certain ideal state. On the basis of this, this paper discusses the artistic expression of plane visual language and the application and extension of the concept of theme and so on. The concept of "Silk Road Fantasy" includes four small themes: "Camel out of the Western region" and "sail into the East China Sea" corresponding to the region, "Dream back to the Tang Dynasty" and "flowers like brocade" echo with time and space. The theme concept application and extension design mainly includes the silk towel series design, the cluster fan series design and the series culture packing design. Through this theme design, this paper discusses the creative thinking and artistic expression of modern mainstream culture, and further considers the fusion, development and inheritance of traditional culture and modern graphic design. Through their own works to show the understanding of traditional culture and how to do a good job in thematic design issues, and ultimately design to influence people's lives and value orientation imperceptibly.
【学位授予单位】：山东工艺美术学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J522

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