XM证券公司业务转型研究

发布时间：2018-12-27 18:56

【摘要】：当前中国经济处在进一步深化结构性改革,各项经济活动在新常态背景下发展的时代。我国资本市场机遇与挑战并存,整个券商行业正处于历史转型期并蕴含着巨大的发展机遇。与此同时,我国证券公司的经营业务一直面临收入来源渠道单一、内部风险较大、业务创新动能不足和风险抵抗能力较弱等问题。找准公司合理定位的同时精准把握未来的发展战略,对内外部环境中的问题实现突破,完成业务转型,是众多证券公司面临的问题。XM证券是一家省财政厅控股的中型全国创新类证券公司,但距离国内排名前十的券商以及国际领先的证券公司,仍有较大差距。如何实现业务转型,对于企业健康持续发展意义重大。本文结合中国证券公司发展现状和美国证券公司发展的历史沿革及业务转型的经验,进行XM证券公司业务转型的研究。本文将在研究分析以美国的投资银行为代表的发达国家证券公司业务发展转型的历史沿革、经验借鉴的基础上,结合在证券公司工作的从业经验及在校学习企业管理专业的理论知识,阐述了XM证券发展现状及存在的问题。通过宏观环境分析、SWOT分析等研究方法,探讨XM证券业务如何在错综复杂的经济环境和金融业激烈的竞争背景下进行业务转型规划,并提出了现实思路和建议:通过有针对性的区域扩张,增加客户覆盖能力;以传统业务为基础,加大业务创新,逐步实现业务的多元化发展;通过差异化经营策略保障业务转型;在企业发展战略层面,制定发展集团金融的战略目标。并进一步提出了四点具体措施:发掘京津冀区域发展潜力,扩大网点布局;紧跟“一带一路”,推进海外业务发展;实施差异化经营策略,突出特色品牌优势;拥抱混业经营格局,向集团化金融发展。
[Abstract]:At present, China's economy is in the era of further deepening structural reform and the development of various economic activities under the background of the new normal. China's capital market opportunities and challenges coexist, the entire securities industry is in a historical transition period and contains a huge opportunity for development. At the same time, the operation of securities companies in our country has been faced with the problems of single revenue source, large internal risk, lack of business innovation kinetic energy and weak ability of risk resistance and so on. To find a reasonable position of the company at the same time accurately grasp the future development strategy, to achieve a breakthrough in the internal and external environment, to complete the business transformation, XM Securities is a medium-sized national innovation securities company controlled by the Ministry of Finance, but it is still far from the top 10 securities firms in China and the leading international securities companies. How to realize business transformation is of great significance to the healthy and sustainable development of enterprises. This paper studies the business transformation of XM securities companies based on the current situation of the development of Chinese securities companies and the historical evolution of the development of American securities companies and the experience of business transformation. Based on the research and analysis of the history and experience of the development and transformation of securities companies in developed countries, represented by the investment banks of the United States, Combined with the experience of working in securities companies and the theoretical knowledge of studying business management in school, this paper expounds the present situation and existing problems of XM securities development. By means of macro environment analysis, SWOT analysis and other research methods, this paper discusses how to carry out business transformation planning of XM securities business under the complicated economic environment and fierce competition in the financial industry. And put forward practical ideas and suggestions: through targeted regional expansion, increase customer coverage capacity; On the basis of traditional business, we should increase business innovation, gradually realize the diversified development of business, guarantee business transformation through differentiated management strategy, and formulate the strategic objectives of development group finance at the strategic level of enterprise development. And further put forward four concrete measures: explore the development potential of Beijing-Tianjin-Hebei region, expand the distribution of network, follow "Belt and Road" to promote the development of overseas business, implement differentiated management strategy, highlight the advantages of characteristic brand; Embrace the pattern of mixed business management, to the development of financial collectivization.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

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