大众传媒在公共政策制定中的作用研究

发布时间：2018-04-23 07:42

本文选题：大众传媒 + 公共政策　；参考：《河南大学》2011年硕士论文

【摘要】：大众传媒自诞生之时就与政治存在着密切的关系,这种关系更是渗透在彼此发展中的每一个过程。就大众传媒自身的特性而言,如何介入政治,特别是介入政府的公共政策制定,并在公共政策制定中对其产生影响?而政党又该如何发挥大众传媒所具有的政治功能,合理运用大众传媒这个工具来制定更为科学的、民主的公共政策?是本研究的动因。政策制定是由诸多环节构成的动态过程,本文结合公共政策的制定过程,对大众传媒在公共政策制定中的功能进行了分析。在整个政府政策制定过程中,包括政策问题的确立、政策议程的设定、政策方案的规划和政策的合法化各个环节,大众传媒都有着积极性的影响。在这一理论支撑的前提下,本文共分五个部分,第一部分为引言部分,明确了本文的研究背景、研究方法、研究现状和研究的难点与不足。正文的第一部分是对本课题主要理论进行了梳理,解释了文章中的核心概念,并对大众传媒与公共政策制定二者之间相互作用的实现进行了简述。文章的第二部分,也是本文的核心部分,主要是研究大众传媒在这些诸多过程中所起到的功能,即起始阶段的发现问题、制造舆论、规划阶段的优化、合法化阶段的宣传功能。文章的第三部分重点介绍了大众传媒在政策制定中的局限。即大众传媒在发挥功能的同时,由于现阶段政策制定各方面因素,给大众传媒在政策制定中带来的局限,即政策制定中公共性的匮乏、商业化的冲击以及政治权利的干预。文章的第四部分提出了大众传媒在政策制定中更好发挥其功能的改进对策,从更好的保证公共政策制定的公平性。本文在深入研究国内外学术界相关理论的基础上,综合运用新闻学、传播学、行政学、公共管理学等学科领域对大众传媒在公共政策制定中的功能及局限性进行研究,突破了以往单学科研究的局限,另外,根据当前我国的发展形势,提出了一些新的见解,即政策制定的网络化。
[Abstract]:Since its birth, mass media has been closely related to politics, which permeates each other's development process. In terms of the characteristics of the mass media, how to intervene in politics, especially in the government's public policy making, and how to influence it in the public policy formulation? And how should the political party exert the political function of the mass media and make rational use of the mass media as a tool to formulate a more scientific and democratic public policy? Is the motivation of this study. Policy making is a dynamic process composed of many links. This paper analyzes the function of mass media in public policy making by combining the process of public policy making. In the whole process of government policy making, including the establishment of policy issues, the setting of policy agenda, the planning of policy programs and the legalization of policies, the mass media have a positive influence. On the premise of this theoretical support, this paper is divided into five parts, the first part is the introduction part, which clarifies the research background, research methods, research status and difficulties and deficiencies. The first part of the text is to comb the main theory of this topic, explain the core concepts in the article, and the realization of the interaction between mass media and public policy making is briefly described. The second part, which is the core part of this paper, mainly studies the functions of mass media in these processes, that is, the function of discovering problems in the initial stage, creating public opinion, optimizing the planning stage, and publicizing the legalization stage. The third part focuses on the limitations of mass media in policy making. At the same time, because of the various factors in the policy making at the present stage, the mass media has brought the limitations in the policy making, that is, the lack of publicity, the impact of commercialization and the interference of political rights in the policy making. In the fourth part of the article, the author puts forward some countermeasures to improve the function of mass media in policy making, so as to ensure the fairness of public policy making. On the basis of deep research on the relevant theories of academic circles at home and abroad, this paper studies the functions and limitations of mass media in the formulation of public policy by using the fields of journalism, communication, administration, public management and so on. In addition, according to the development situation of our country, some new opinions are put forward, that is, the network of policy making.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G206;D035

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