新常态下中国会展业发展现状与对策研究

发布时间：2017-12-27 14:36

本文关键词：新常态下中国会展业发展现状与对策研究　出处：《中国社会科学院研究生院》2016年博士论文　论文类型：学位论文

更多相关文章： 会展业 新常态 存在问题 发展路径

【摘要】：我国经济发展进入“新常态”以来,经济发展的传统动力减弱,新兴动力不足,经济增长上升压力加大。会展业作为服务贸易中重要的新产业,在促进贸易增长、技术交流、产业进步和经济发展中发挥着不可或缺的助推作用。中国会展业虽然起步较晚,但是发展迅速,已经成为推动地区社会经济发展的重要支撑。如何发挥会展业对社会经济发展的拉动效应,加快中国由“会展大国”向“会展强国”的转变,探寻具有中国特色的会展业发展之路是会展工作者和学界关注的话题之一。本研究以新常态下中国会展业发展路径研究为主线,通过梳理会展业相关理论知识,对比分析了与国外发达国家的成熟会展业之间的差距,理顺了中国会展业的发展历程,综合利用定量分析与定性分析相结合的方法,阐述了中国会展业发展进程中存在的问题,最后结合经济发展“新常态”的背景,创新性地基于当代中国马克思主义政治经济学理论,提出了具有针对性的政策建议,力求对中国会展业的发展趋势有更加清晰地把握。同时,定量化研究中国会展业与城市产业结构之间的关联程度,以及客观预测中国会展业未来趋势也是本研究的创新点之一。本研究认为,中国会展业在发展过程中虽然取得了显著成绩,会展规模不断扩大,展览面积也不断提升,场馆基础设施不断完善,但是相比国外发达国家而言,依然存在着许多现实性问题。主要体现在八个方面:地区差异明显,时空分布不均衡;缺失全国性行业组织,自律性有待提高;专业人才队伍匮乏,展会服务水平较低;法律法规和政策制度缺失,规范性不足;政府和市场地位不突出,市场化程度低;参与国际化程度低,对外竞争力不强;粗放型扩张导致会展质量较低,会展文化亟待提升;盲目投资加剧资源浪费,会展创新性不够。本研究指出,面对经济发展“新常态”,中国会展业要走出发展困局,可以通过以下路径实现:统筹解决地区发展不平衡,区别对待地区差异性;建立全国统一的会展管理机构,推动从会展大国向会展强国转变;加快培养高素质会展人才队伍,打造优质会展服务团队;建立健全会展法律法规体系,推进会展法治化进程;理顺政府与市场间的协调关系,让市场充分发挥作用;积极参与国际市场竞争,提升会展国际话语权;推进集约型绿色发展之路,加快供给侧结构性改革;顺应“互联网+会展”行业趋势,提高会展创新能力。诚然,中国会展业的发展面临着众多挑战与压力,但更多的是未来发展的机遇。面对“十三五”时期的开局之年,中国会展业理应强化创新,引领发展,加快供给侧结构性改革进程,力争成为经济发展“新常态”的增长新动力,带动地区社会经济和谐发展。
[Abstract]:Since China's economic development has entered the "new normal", the traditional power of economic development has weakened, the emerging power is insufficient and the pressure of economic growth is increasing. As an important new industry in the service trade, exhibition industry plays an indispensable role in promoting trade growth, technological exchanges, industrial progress and economic development. Although China's exhibition industry started late, it has developed rapidly and has become an important support for promoting the social and economic development of the region. How to give full play to the pulling effect of MICE industry on social and economic development, speed up China's transformation from "exhibition power" to "exhibition power", and explore the way of exhibition industry with Chinese characteristics is one of the topics that the exhibition workers and academia pay close attention to. On the path of the development of exhibition industry in China under the new norm in this study as the main line, through combing the exhibition industry theory, comparative analysis between foreign developed countries mature exhibition industry gap, straighten out the development of Chinese exhibition industry, quantitative analysis and qualitative analysis method of combining the comprehensive utilization, expounds the existing development China exhibition industry problems in the process of economic development, according to the "new normal" background, innovation of contemporary Chinese Marx political economics based on the theory, puts forward some policy suggestions, and strive to the development trend of Chinese exhibition industry has more clearly grasp. At the same time, quantitative research on the correlation degree between China's exhibition industry and urban industrial structure, and objectively predicting the future trend of China's exhibition industry is also one of the innovation points of this research. This study believes that although China's exhibition industry has achieved notable achievements in the development process, the scale of exhibition is expanding, the exhibition area is also improving, and the venues and infrastructure facilities are constantly improving. However, compared with the developed countries, there are still many practical problems. Is mainly reflected in eight aspects: regional differences, the distribution is not balanced; the lack of national industrial organization, self-discipline should be improved; lack of professional personnel, exhibition service level is low; the lack of laws and policies, the lack of norm; government and market position is not prominent, low degree of marketization in internationalization; the low degree of international competitiveness is not strong; extensive expansion led to the exhibition quality is low, the urgent need to enhance the cultural exhibition; blind investment increased the waste of resources, the exhibition innovation is not enough. This study points out that in the face of the economic development of the new normal, Chinese exhibition industry to get out of the predicament, can be achieved through the following path: resolve the imbalance in regional development, differentiated regional differences; the establishment of exhibition management mechanism of national unity, promote the transformation from country to country exhibition exhibition; speeding up the training of highly qualified personnel to build the exhibition. High quality exhibition services team; establish and perfect the system of laws and regulations to promote the exhibition exhibition, the process of rule of law; straighten out the coordination relationship between the government and the market, let the market play a full role; actively participate in international market competition, enhance the exhibition international discourse right; to promote the intensive green development path, to speed up the supply side structural reform; adaptation "Internet plus Convention and exhibition industry trends, improve the innovation ability of the exhibition. It is true that the development of China's exhibition industry is facing many challenges and pressures, but more is the opportunity for future development. In the face of "13th Five-Year" period of the first year, China exhibition industry should strengthen innovation, leading the development, accelerate the supply side of the structural reform process, and strive to become the economic development of the "new normal" new growth momentum, to promote the harmonious development of social economy.
【学位授予单位】：中国社会科学院研究生院
【学位级别】：博士
【学位授予年份】：2016
【分类号】：F713.83

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