关于影响在华跨国公司选择CSR类型的内部和外部决定因素的研究

发布时间：2018-02-28 09:24

本文关键词： CSR MNE 合法性竞争优势中国机构理论基于资源的观点　出处：《对外经济贸易大学》2017年博士论文　论文类型：学位论文

【摘要】：本研究进行理论的探索跨国公司与含有复杂特性的CSR类型的关系,而且通过实证研究的方式鉴证提出的假设。作者提出一个假设,它就是跨国公司的企业指向性和政治的态度由于内部和外部的因素来都给影响在选择企业的CSR类型。具体来说,如果企业追求着竞争力的提高同时抱有协力的政治态度的话,肯定选择探究类型的CSR。另一方面,如果跨国公司的企业指向性集中着在构筑企业的合法性,坚持对外顺应的政治态度的话,肯定选择利用既存政策和制度的活用类型的CSR。为了实证得鉴证这个假设,本研究进行了层级回归分析调查数据结果对于在华122家韩资企业。大部分的假设都得到支持的情况下,作者发现一个有趣的结果,它就是在活用性CSR类型,竞争力提高和合法性构筑这两个企业指向性都收到正相关的影响。这结果意味着在新兴国家跨国公司的选择CSR类型方面,活用性CSR是基本上重要的。
[Abstract]:This study explores theoretically the relationship between multinational corporations and CSR types with complex characteristics, and verifies the hypotheses through empirical research. It is the corporate orientation and political attitude of multinational corporations, which, because of internal and external factors, influences the choice of enterprises' CSR types. Specifically, if enterprises pursue competitiveness and have a cooperative political attitude, On the other hand, if the corporate orientation of multinational corporations is focused on building the legitimacy of enterprises and adhering to the political attitude of complying with the outside world, In order to prove this hypothesis, this study conducted a hierarchical regression analysis of the results of the survey data for 122 Korean enterprises in China. Most of the assumptions were supported. The authors find that one interesting result is that there is a positive correlation between the active CSR type, competitiveness improvement and legitimacy building, which means that in the choice of CSR type by multinational corporations in emerging countries, Active CSR is basically important.
【学位授予单位】：对外经济贸易大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：F276.7

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