穆哈干洗店洗衣客户发展挑战研究

发布时间：2024-03-08 01:16

　　在卢旺达,洗衣店通常使用肥皂、洗涤剂和水来清洗衣服。干洗需要技术技能,当要清洗的材料很脆弱,不能承受手洗或机洗时,最好使用干洗。由于繁忙而又要求苛刻的城市生活,人们更愿意付钱给洗衣店来处理他们的脏衣服。本文对卢旺达洗衣设施和干洗服务市场客户发展挑战的关键指标进行了全面分析。通过对驱动因素、机遇、限制和挑战进行深入分析,以获得市场的关键洞察力。这项研究强调了在市场扩大中起着重要作用的所有关键趋势。利用波特的五种力量模型来识别全球洗衣设施和干洗服务市场的竞争情景。这项研究结合了行业分析,重点是为卢旺达客户发展的洗衣设施和干洗服务市场提供了一个广泛的观点。该研究的目的是分析卢旺达洗衣干洗店客户发展挑战的指标,尤其是穆哈的业务,并找出客户发展,确定劳动量和服务质量的最佳组合,以产生最大利润并吸引新客户进入该业务。本文样本通过有目的的抽样技术抽取,目标人群为180和60个样本大小。数据是通过开放式和封闭式问卷调查收集的。均值、百分比和标准差被用来描述参与者的人口统计学变量。该研究推断,技术问题(质量服务和客户服务)确实是Muha洗衣店和干洗店客户发展挑战的最大指标。然而,竞争、个人差异和沟通方式...

【文章页数】：82 页

【学位级别】：硕士

【文章目录】：
ACKNOWLEDGEMENT
ABSTRACT
摘要
LIST OF ACRONYMS AND ABBREVIATIONS
CHAPTER ONE:GENERAL INTRODUCTION
    1.0.Introduction
    1.1.Background of study
    1.2.Company Overview
    1.3 Problem statement
    1.4.Objectives of Study
        1.4.1.General Objective
        1.4.2.Specific Objectives
        1.4.3.Hypothesis
        1.4.4.Study questions
        1.4.5.Scope of the study
        1.4.6.Significance of the Study
        1.4.7.Limitation
CHAPTER TWO:LITERATURE REVIEW
    2.0.Introduction
    2.1.Theoretical Review
        2.1.1.Analysis of Laundry business competition
        2.1.2.MUHA Competitive Advantage
    2.2.Definition of the key concept
        2.2.1.Related Studies on Customer Development Process
        2.2.2.The concept of market development and customer relations
        2.2.3.Service Gap Analysis Model
        2.2.4.Concept Customer loyalty
        2.2.5.Concept of Technical issues of equipment
        2.2.6.Concept of Customer care
    2.3.Emprical Review
    2.4.Conceptual Framework
CHAPTER THREE:STUDY METHODOLOGY
    3.0.Introduction
    3.2.Study Methodology
    3.3.Area of study
    3.4.Study Population and simple size
    3.5.Sources of data
        3.5.1 Primary data
        3.5.2 Secondary data
    3.6.Data collection instrument
        3.6.1.Questionnaires:
        3.6.2 Document review
    3.7 Administration of data collection
    3.8 Measurement of variables
        3.8.1 Validity and Reliability
    3.9 Data Processing and Analysis
    3.10 Ethical Consideration
CHAPTER FOUR:DATA PRESENTATION,ANALYSIS AND INTERPRETATION
    4.0.Introduction
    4.1.Response Rate
    4.2.Background Information
        4.2.1.The Respondents Information
    4.3.Key indicators of customer development challenges
    4.4.Expression of Independent variables on Dependent variables
CHAPTER FIVE:FINDINGS,CONCLUSION AND RECOMMENDATION
    5.0.Introduction
    5.1.Summary of Findings
        5.1.1 Quality service Indicator
        5.1.2 Customer Loyalties Indicator
        5.1.3 Technical issues and Competition Indicator
    5.2.Suggestions.And Recommendation
    5.3.Limitation of the Study
    5.4.Conclusions
    5.5.Areas of Further Study
REFERENCES
APPENDIX



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