突发事件网络舆情应对策略研究

发布时间：2017-12-31 13:35

本文关键词：突发事件网络舆情应对策略研究　出处：《郑州航空工业管理学院》2017年硕士论文　论文类型：学位论文

【摘要】：在互联网高速发展的现今时代,突发事件网络舆情与人们的政治、文化、生活息息相关,越来越受到人们的重视。网络舆情发展日益壮大,各国政府也意识到其在突发事件网络舆情的管理和应对方面如果能发挥好的作用,有效的和民众进行沟通,就能够很好地化解突发舆情事件带来的危机,创造一个文明、和谐的网络环境,带领全国各族人民同心同德,全面建设小康社会,因此加强了这方面的研究和建设。本文在充分利用国内外网站资源和文献资料,进行大量研究的基础上,总体把握了国外政府在应对突发事件网络舆情的成功经验,并深入调查了我国网络舆情事件研究的现状、特点以及在舆情应对方面所存在的问题,在此基础上进行分析和研究,为我国应对突发事件网络舆情提出了建设性意见和建议。
[Abstract]:In the era of the rapid development of the Internet, public opinion of emergency network is closely related to people's politics, culture and life, and is more and more valued by people. The network public opinion is growing stronger and stronger. Governments of all countries also realize that if they can play a good role in the management and response of emergency network public opinion and communicate effectively with the public, they can resolve the crisis brought about by sudden public opinion events. Create a civilized, harmonious network environment, leading the people of all ethnic groups in the country to work together to build a well-off society in an all-round way. Therefore, we strengthen the research and construction in this area. This paper makes full use of the domestic and foreign website resources and literature, and carries out a large number of research. Overall grasp the successful experience of foreign governments in responding to unexpected public opinion online, and in-depth investigation of the status quo, characteristics and problems in the area of public opinion response in China. On the basis of the analysis and research, the constructive suggestions and suggestions are put forward for our country to deal with the emergency network public opinion.
【学位授予单位】：郑州航空工业管理学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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