自媒体环境下当代中国马克思主义大众化的机遇与挑战

发布时间：2018-02-20 18:15

本文关键词： 自媒体马克思主义大众化机遇挑战　出处：《安徽大学》2017年硕士论文　论文类型：学位论文

【摘要】：伴随着互联网技术的不断发展,互联网已经与人们的日常生活息息相关。互联网替代了传统的信息传播模式,与人们的日常生活紧密相连,开始对人们生活的方方面面都产生了极为重要的影响,且因互联网技术的应用范围不断扩大,其对于人类生活各方面的影响程度也在不断加大。而互联网技术对于传播媒体方面的影响,则是催生了自媒体这一新兴的信息资讯传播模式的诞生,并由于自媒体的不断发展而重新打造了全新的文化传播形式和新闻媒体发展模式,可以说自媒体已经无可争议的成为了未来媒体以及信息资讯传播的重要发展趋势之一。而对于马克思主义大众化来说,原有的以传统媒体以及官方媒体为主要信息载体,以单方面的强制宣传为主要表现形式的信息传播模式显然已经不再适合当前因自媒体技术的不断发展而形成的新的信息资讯传播氛围了。在这样的现实背景下,本文将自媒体环境下当代中国马克思主义大众化的机遇与挑战作为本文的研究课题,从受到自媒体信息资讯传播形式而形成的媒体环境入手,结合着自媒体的特点以及马克思主义大众化的需求,从机遇以及挑战两方面分析自媒体对当代中国马克思主义大众化的影响。为了保证本文的课题研究即切合实际又具备一定的理论深度,本文综合采用文献分析法、比较分析法、系统分析法、案例分析法,对当代中国马克思主义大众化在自媒体环境下的发展境遇与面临的挑战进行全方位的阐述与分析。本篇论文主要从五个部分由浅及深地展开论述:在本文的绪论中,笔者对研究的背景依据、研究的目的意义、学术界研究现状以及本文采取的研究方法和本文的创新之处给予了简明介绍。在本文的第一章中,笔者对自媒体和马克思主义大众化这两个概念进行了分别的介绍,并对其特征及表现出来的类型进行了探讨。首先对什么是自媒体进行了概念梳理。指出所谓自媒体就是在当前互联网时代信息传播短、平、快的趋势影响下,以区别过去传统官方媒体的以个人或者小集体的形式向特点人群、群体或者非特定的人群以及群体传播信息资讯的新媒体的总称。然后又对自媒体本身所展现出的特点进行了概括。笔者将自媒体的主要特征从信息多样化、传播高速化和使用群体全民化这三点进行展开,并逐一对每一项特征所次生出的优缺点进行了分别论述,旨在能够全面辩证地看待自媒体。接着对在我国当前主要的几种自媒体类型进行了分类介绍,以使用热度及广度介绍了以新浪微博为代表的社交化媒体平台;以腾讯QQ、微信为代表的社会化沟通平台以及以百度贴吧、豆瓣、知乎为代表的论坛化社交平台。在完成了对自媒体相关概述之后,笔者将重点放在了当代中国马克思主义大众化的概述上来,对马克思主义大众化的内容及对象进行了梳理,罗列出了当代中国马克思主义大众化的对象因地域差异和身份差异,需要有针对性的进行大众化工作的必要性。在本章的最后,笔者将自媒体和当代中国马克思主义大众化二者有机地结合在一起,对自媒体环境下当代中国马克思主义大众化的必要性进行了分析。先是适当介绍了我国马克思主义大众化在以往传统媒体背景下的发展状况,再是引出自媒体出现后使当代中国马克思主义大众化发生的一系列重大变革,这些变革有有利的一面也有有害的一面,引出第二、三章即本文的重点也是本文的研究主题:自媒体环境下当代中国马克思主义大众化的机遇与挑战。这一节内容起到对全文承上启下的作用。本文的第二章即展开了对自媒体环境为当代中国马克思主义大众化带来的全新机遇的全面论述。笔者在论文的第一章中,对自媒体呈现的特点进行梳理概括的时候,将自媒体的特点从正反两面即优点缺点进行了分别介绍。因此在本章节中,就是对由自媒体的优点为当代中国马克思主义大众化带去的全新发展机遇的展开。从自媒体的丰富性充裕了马克思主义大众化的信息资源、自媒体的网状性扩大了马克思主义大众化的辐射范围、自媒体的即时性加快了马克思主义大众化的传播速率以及自媒体的平等性增加了群众对马克思主义大众化的参与热情这四点对自媒体的优点对当代中国马克思主义大众化带去的良性互动给予分别论述和探讨。本文的第三章是对自媒体的缺点为当代中国马克思主义大众化带去的挑战展开的论述。分别通过自媒体意识的多元化冲击了马克思主义的指导地位、自媒体传播的随意性限制了马克思主义大众化实效性的提升、自媒体信息的碎片化减小了马克思主义大众化实效性的成果以及自媒体应用的灵活性弱化了马克思主义大众化的可信度。对自媒体的缺点为当代中国马克思主义大众化带去的负面影响的具体展开。第四章是针对第二、三章中论述的机遇和挑战所提出的对策性建议的总结。即采用什么样的办法可以帮助我们在更好地抓住机遇的同时抵御挑战。笔者就当前环境下共提出了四点策略建议,即加强当代中国马克思主义大众化在自媒体环境中的阵地建设、坚持正确自媒体舆论导向以加快马克思主义大众化实现步伐、构建自媒体有效监管机制和评价体系以保障马克思主义大众化有序推进以及增强自媒体环境下马克思主义大众化的公众影响力。笔者从这四条建议旨在通过阵地建设让马克思主义大众化在自媒体环境中大展拳脚、正确舆论引导使马克思主义大众化稳住步伐、监管机制和评价体系的构造为马克思主义大众化净化自媒体环境氛围、增强马克思主义大众化在自媒体环境中的公众影响力。
[Abstract]:With the continuous development of Internet technology, the Internet has been closely linked with people's daily life. The Internet instead of the traditional mode of information dissemination, is closely linked with people's daily life, on all aspects of people's lives has a very important effect, and because of the scope of application of Internet technology continues to expand, its effect on the the degree of various aspects of human life are also increasing. And the influence of Internet technology for the dissemination of the media, since the media is the birth of this new information communication mode, and due to the continuous development of the media and re create the cultural dissemination form and the news media a new development model, it can be said from the media it has become one of the important development trend of the media and information dissemination of information in the future. As for the popularization of the Marx doctrine, the original In the traditional media and the official media as the main carrier of information, dissemination of information to enforce unilateral propaganda as the main form of the model is clearly no longer suitable for the current due to the continuous development of media technology and the formation of new information dissemination of information in the real atmosphere. Under this background, this paper from the opportunities and challenges of media environment under the contemporary Chinese Marx doctrine popular as the research topic of this paper, from self media form information and the formation of the media environment, combining with the characteristics of the media and the Marx doctrine popular demand, analysis the impact on contemporary China Marx's mass media from two aspects in order to ensure the opportunities and challenges. This research topic is practical and has a certain theoretical depth, this thesis makes use of literature analysis, comparative analysis, system analysis Method, case analysis method, on the China Marx doctrine popular in self development situation of media environment and the challenges described and comprehensive analysis. This paper is mainly from five parts from shallow and deep discussion: in Chapter 1, the author on the basis of the research background, purpose and significance the research, research methods and the research situation and the innovation gives a concise introduction. In the first chapter, the author of the media and the popularization of the Marx doctrine of the two concepts were introduced, and the type of its features and displays are discussed. First of all what is the media concept. It is pointed out that the so-called self media is the dissemination of information in the current Internet era is short, flat, fast trend under the influence of the past to distinguish by an individual or a small set of traditional official media The form to the characteristics of population, population or non specific population groups and new media in the dissemination of information on the information in general. Then the characteristics of the media itself since the show was summarized. The main characteristics of the media from the variety of information dissemination speed and the use of all these three groups were carried out. The advantages and shortcomings of each one by one of the characteristics of secondary has been discussed respectively, aims to be a comprehensive dialectical view from the media. Then in our current several main media types were introduced, using heat and breadth of social introduced to Sina micro-blog as the representative of the media platform to Tencent QQ; WeChat, as the representative of the social communication platform, with Baidu Post Bar, watercress, known as the representative of the forum of the social networking platform. At the completion of the relevant media after the summary, the author will focus on the Overview of contemporary China popularization of the Marx doctrine, the content and object of the Marx doctrine popular carried out and set out the object of contemporary Chinese Marx doctrine popular because of the geographical differences and differences of status, there is need for the popularization of the need. At the end of this chapter, the author will self the media and the contemporary China Marx's popularity in the organic combination of the two together, the necessity of the media environment of contemporary Chinese popularization of the Marx doctrine was analyzed. The first is the appropriate introduces the development status of China's Marx doctrine popular in traditional media background, and then is drawn from the media after the emergence of a a series of major changes in modern China Marx's popularity occurred, these changes are beneficial side also have harmful side, leads to the second, third chapter is the focus of this article Research topic: opportunities and challenges from the media environment of contemporary China popularization of the Marx doctrine. The contents of this section to the role. The second chapter is carried out fully discusses new opportunities from the media environment for the contemporary China Marx's popularity brought by the author. In the first chapter of the thesis and when the summary of characteristics from media, since the media will feature from both sides of the advantages and disadvantages were introduced respectively. So in this chapter, is to launch a new development opportunity for the contemporary media by the advantages of self Chinese Marx socialist popular take from the rich from the media. The abundance of the Marx doctrine popular information resources, since the network media to expand the scope of radiation of Marx's popular instant, since the media to speed up the popularization of the Marx doctrine The equality propagation rate as well as from the media to increase the participation of the four points on the advantages of enthusiasm from the media on contemporary Chinese Marx's popularity to the interaction of the masses of the Marx doctrine popular given separately discussion. The third chapter is on the point of contemporary media since the lack of China Marx doctrine popular with to challenge the discussion. The impact of Marx's self consciousness respectively through the diversification of media's guiding position, since the media randomness limits the effectiveness of Marx's popular promotion, since the media information fragmentation reduces the effectiveness of the Marx doctrine popular achievements and flexibility since the media application weakened Marx the popularization of the credibility of the concrete expansion of the negative impact on the media for the shortcomings of contemporary Chinese Marx's popularity to. In the fourth chapter Is the countermeasures and suggestions are proposed for the second, third chapter discusses the challenges and opportunities in the summary. Using what kind of approach can help us to resist challenges while better seize opportunities. The current environment is put forward four suggestions, strengthening the contemporary Chinese Marxism popularization of Marx in a media environment in the construction, adhere to the correct guidance of public opinion from the media to accelerate the pace of implementation of the Marx doctrine popular, since the media construct effective supervision mechanism and evaluation system in order to protect the Marx doctrine popular orderly and enhanced from the media environment of Marx's popular public influence. The author from the four suggestions through the construction for the Marx doctrine in the mass media environment exhibition fist, the correct guidance of public opinion to the Marx doctrine popular pace, evaluation and supervision mechanism The structure of the system is the popularization of Marx doctrine to purify the atmosphere of the self media environment and enhance the public influence of the popularization of Marx in the self media environment.

【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D61

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