中医药经典典籍向文创产品转化的研究

发布时间：2018-04-08 08:09

本文选题：中医药文化　切入点：典籍　出处：《安徽大学》2017年硕士论文

【摘要】：距今,中医已有上千年的发展历史,在中国传统文化当中占有重要地位,是当今仍在发挥重要作用的传统人文文化科学。在中医药的发展过程中,我们不断汲取哲学、文学、数学、历史、地理、天文学等方面的知识,充实着中医文化体系,体现了我们中国传统科学和人文的文化和精神。中医药文化某种程度上对中华民族独特的宇宙观、自然观、生命观、生活观产生了一定的影响。但在当今西方文化的大量引进、社会的快速发展和科技的进步下,中医药文化正在悄然而迅速地被吞噬。因此,走以文化为基础的创新性发展道路,是促进和扶持中医药文化不被时代淘汰和遗忘的捷径。本文通过对三部中医药经典典籍进行研读,挖掘出典籍向文创产品转化的方法。首先文章开篇概述了中医药文化基本知识,分别简单阐述了三本典籍的学术价值和文化意义;接着分析了国内外文创产业发展现状,并对一些优秀设计案例进行分析,总结出转化方法并从视觉元素和语义元素两条路出发,提取中医药相关的文化符号或图形,经过前期的分析总结,最后进行元素间的相互结合并付诸于产品上。总之,本课题研究的目的在于为中医药文创产品的设计与研发提供一个方向,以期将我国传统中医药文化资源优势转化为创意产品优势,并通过一个关于中医药经典典籍向文创产品转化的实际案例检验设计方法和手段的可行性,利用现代化的设计手段开辟一条新的传承方法,增加其文化含量。
[Abstract]:Traditional Chinese medicine (TCM) has a history of thousands of years and occupies an important position in Chinese traditional culture. It is still playing an important role in traditional humanistic culture science.In the course of the development of Chinese medicine, we constantly absorb the knowledge of philosophy, literature, mathematics, history, geography, astronomy and so on, enrich the cultural system of traditional Chinese medicine, and embody the culture and spirit of our traditional Chinese science and humanities.To some extent, traditional Chinese medicine culture has a certain influence on the unique view of the universe, nature, life and life of the Chinese nation.However, with the introduction of western culture, the rapid development of society and the progress of science and technology, the traditional Chinese medicine culture is being swallowed up quietly and rapidly.Therefore, it is a shortcut to promote and support the traditional Chinese medicine culture not to be eliminated and forgotten by the times.By studying three classical books of traditional Chinese medicine, this paper excavates the method of transforming them into literary creation products.At the beginning of the article, the author summarizes the basic knowledge of traditional Chinese medicine culture, expounds the academic value and cultural significance of the three books, and then analyzes the present situation of literature creation industry at home and abroad, and analyzes some outstanding design cases.The transformation method is summarized and the cultural symbols or graphics related to traditional Chinese medicine are extracted from the two ways of visual elements and semantic elements.In short, the purpose of this research is to provide a direction for the design and development of traditional Chinese medicine cultural resources, in order to transform the advantages of traditional Chinese medicine culture resources into creative products.The feasibility of the design method and means is verified by a practical case on the transformation of classic books of traditional Chinese medicine to Wenchuang products. A new method of inheritance is opened up by means of modern design, and its cultural content is increased.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124

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