俄语广告语言中辞格修辞资源概述
发布时间：2018-07-25 06:39
【摘要】：不论在国内还是在俄罗斯,学者们对于俄语广告语言的研究起步比较晚,可以说这还是一个比较新的研究领域,也是还不够成熟的研究领域。同时由于俄语广告语言本身的跨学科特性为研究带来了一定的困难,所以很多理论还不够完善,相关的学术著作也不多。本文试图从辞格修辞资源的角度对俄语广告语言进行浅显的探索。
[Abstract]:At home and in Russia, scholars have a relatively late start on the research of Russian advertising language. It can be said that it is still a relatively new field of research, but also a research field that is not mature enough. At the same time, because the interdisciplinary characteristics of the Russian advertising language itself have brought some difficulties in the study, many theories are not perfect enough. There are not many related academic works. This paper attempts to make a brief exploration of Russian advertising language from the perspective of rhetorical rhetoric resources.
【作者单位】： 延边大学;
【分类号】：H35
，
本文编号：2142955
[Abstract]:At home and in Russia, scholars have a relatively late start on the research of Russian advertising language. It can be said that it is still a relatively new field of research, but also a research field that is not mature enough. At the same time, because the interdisciplinary characteristics of the Russian advertising language itself have brought some difficulties in the study, many theories are not perfect enough. There are not many related academic works. This paper attempts to make a brief exploration of Russian advertising language from the perspective of rhetorical rhetoric resources.
【作者单位】： 延边大学;
【分类号】：H35
，
本文编号：2142955
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