Marketing assignment范文：Marketing Communication

本文主要讲述销售信息交流，营销管理可以看作是在一个组织的利益与目标市场营销能更好的通信增值功能，，是营销管理的综合领域。

Marketing management may be regarded as a value-added function within an organization that benefit an organization through better communication with its target market as marketing communication is an integrated field of marketing management (Ouester et al., 2005). All the organizations whether for profit, or not for profit have different stakeholders with whom it consistently interact, however the success of the communication essentially depends on how best the organization's marketing management perform its job by tailoring its messages taking into consideration the target market of the organization (Blythe, 2008). The cognitive approach to marketing communication may be regarded as a two step process where the target audience realize a problem and then make decisions to solve the problems. According to Fill (2009) the problem has been defined as the "perceived difference between an individual's ideal state and reality". On the other hand, the decision may involved taking the appropriate steps to solve the dilemma that the individual or group encounter that has been realized in the first step.

Table of Contents

1. Cognitive Approach in Marketing Communication: 3
2. Marketing Positioning: 4
3. Information Sources: 5
4. Works Cited 8