Strategic financial management 战略财务管理essay范文

发布时间：2017-01-05 08:20

--> 亚马逊是最大的公司之一，提供在线商务服务。今天，作为世界上最成功的公司之一，亚马逊声称寻求成为地球最以客户为中心的公司.。为数百万卖家、作者和开发者提供服务，，亚马逊建议所有客户都是公司唯一的考虑因素.。亚马逊预计在未来持续增长的长期。

Contents
1.0 Introduction 2
2.0 Financial highlights 3
3.0 Financial analysis 3
3.1 Profitability ratios 3
3.2 Efficiency ratios 5
3.3 Liquidity ratios 5
3.4 Finance ratios 6
3.5 Cash ratio 7
3.6 Market price 8
4.0 Segmentations analysis & Q1-Q3 in 2016 9
5.0 Competitor analysis 10
6.0 Marketing 11
6.1 Product 11
6.2 Price 12
6.3 Place 12
6.4 Promotions 12
7.0 HRM analysis 12
8.0 Operations 14
9.0 Strengths and weaknesses 14
Reference 15
Appendix 16

1.0 Introduction 简介
Background information
Amazon is one of the largest companies which provide services in online commerce. Today, as one of the most successful companies in the world, Amazon claims to seek to be the Earth’s most customer centric company. Providing services to millions of sellers, authors, and developers, Amazon suggests that all the customers are the only consideration in the company. And Amazon expects to grow sustainably in the future in the long term. 



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