国产商业电影与中国国家形象建构

发布时间：2018-01-06 04:24

本文关键词：国产商业电影与中国国家形象建构　出处：《中央民族大学》2013年硕士论文　论文类型：学位论文

【摘要】：国家形象从各方面直接和间接的影响着国家利益,塑造积极正面的国家形象渐渐成为一个国家软实力战略的一部分。媒介为我们构筑了地球村,这使得一个国家或民族的文化有机会成为世界文化,每个国家对自己本民族的文化拓展其实质是对世界民众眼球资源的抢夺,如不主动抢占“制高点”,必然会沦落到“被动则挨打”的局面。所以遵循信息传播的客观规律,尊重国内外观众的心理需求,塑造好的国家形象已经成为各国的重要课题,是各国大力追求的目标。媒介的影响力旷日久远。在国家形象的塑造上,媒介是一国自我打造的必须手段。在所有媒介形态中,电影最具有跨文化传播力,它意义丰富,感染力强,通过触发观众的视听知觉,能很好的抓住观众的注意力,引导观众的思维走向,成为文化伸张方面是最具潜在影响力的媒介。而商业电影在其占据市场攫取利润的动力源驱动下,是电影中最广泛最有影响力的特殊存在。本文将国家形象和商业电影相结合,对国家形象的研究和国产商业电影的产业现状进行了梳理,以中国大陆出品的国产商业电影为研究对象,选取著名导演执导以及近年来在赢得市场的高票房影片,从社会形象、政府形象、人文地理、价值观的塑造和传播等角度对国产商业片中的国家形象进行分析。发现国产商业片在塑造国家形象方面存在着以下几个问题：一、从国产影片中主要的几种类型和出产数量上来看,国产商业片偏好历史剧和武侠剧,对当代中国现实社会的描述力度不够。二、国产影片中涉及到公权力的内容中,除了主旋律商业片,其他影片中普遍存在着弱化(甚至丑化)政府形象以及缺乏塑造意识两个问题。三、国产历史片中或多或少的存在着不尊重中国历史,电影制作者对历史事件过度自我解读的现象。四、价值观是一部电影的核心,同时也是电影发挥社会性作用的关键所在,但我国国产商业片在价值观的塑造和传播方面,缺乏积极的引导和有意识的塑造,影片的意义表达参差不齐。最后,本文依据国产电影在塑造国家形象中存在的问题,以电影文本为中心,针对商业电影生存过程中的的三个不同阶段提出以下策略：一、从电影人才的培养、国产商业电影的市场定位两个角度提出前文本建构策略；二、从电影文本中最重要的两个文本元素——电影中的人物形象塑造和核心价值观塑造——出发提出文本建构策略；三、从制度审查和电影传播两方面提出商业电影构建国家形象的后文本建构策略。
[Abstract]:The national image directly and indirectly affects the national interest from all aspects, molds the positive positive national image gradually becomes a part of the national soft power strategy. The media has built the global village for us. This makes the culture of a country or a nation have the opportunity to become the world culture, each country to their own national culture expansion its essence is to the world people eyeball resources, such as not taking the initiative to seize the "commanding high ground". Therefore, following the objective law of information dissemination, respecting the psychological needs of the audience at home and abroad, shaping a good national image has become an important issue for all countries. Is the goal that each country pursues energetically. In the shaping of national image, the media is a necessary means for a country to create itself. In all media forms, film has the most cross-cultural communication power, it has rich meaning and strong appeal. By triggering the audience's audio-visual perception, we can grasp the audience's attention and guide the audience's thinking. Becoming the most potentially influential medium in terms of cultural expansion. And commercial films are driven by the power to capture profits in the market. It is the most extensive and influential special existence in the film. This paper combines the national image with the commercial film, and combs the research of the national image and the present situation of the domestic commercial film industry. Take the domestic commercial film produced by mainland China as the research object, select the famous director to direct and win the high box office film in the market in recent years, from the social image, the government image, the humanities geography. This paper analyzes the national image of domestic commercial films from the perspective of value creation and dissemination, and finds that domestic commercial films have the following problems in shaping the national image: 1. From the major types of domestic films and the number of production, domestic commercial films prefer historical drama and martial arts drama, the description of contemporary Chinese reality society is not strong enough. In the contents of domestic films involving public power, in addition to the main theme of commercial films, there are two common problems in other films: weakening (or even vilifying) the image of the government and the lack of shaping consciousness. There is more or less disrespect for Chinese history in domestic historical films, the phenomenon that filmmakers over-interpret historical events. Fourthly, values are the core of a film. At the same time, it is also the key for the film to play a social role. However, there is a lack of positive guidance and conscious shaping in the value creation and dissemination of domestic commercial films in China, and the significance of the film is not uniform. Finally, according to the domestic film in shaping the national image of the existing problems, film text as the center, in view of the commercial film in the survival of the three different stages of the following strategies: 1. From the training of film talents and the market orientation of domestic commercial film, this paper puts forward the pre-text construction strategy; Second, from the two most important text elements in the film text-the character image in the film and the core values shaping-starting from the text construction strategy; Thirdly, it puts forward the post-text construction strategy of constructing the national image of commercial film from two aspects of system review and film dissemination.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J905

【参考文献】