泰剧热播中国的受众接受心理分析

发布时间：2018-01-06 06:23

本文关键词：泰剧热播中国的受众接受心理分析　出处：《西南交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：在经历了日、韩、美剧风浪的冲击之后,中国荧屏又出现了另一道新的风景线—泰国电视剧。2011年5月中国网站进行了日、韩、美、泰最受欢迎的外来电视剧的调查,结果泰剧获得了8000多张选票,而曾经风靡中国的日韩剧的选票加起来总共不到2000张。泰国电视剧年产值大概60部,中国就引进了其总产值的四分之一,而且不仅新出品的泰剧非常抢手,许多若干年前泰国播放的“陈年”泰国电视剧也成为抢手货。如今,泰剧在中国已有一定的影响力,而泰国作为一个文化上影响力相对较小的国家,它的电视剧为什么在中国传播的非常成功?泰剧对中国受众的吸引力在哪里?中国受众有些什么样的审美需求,泰剧又是如何满足他们的需求?泰剧对中国电视剧的之后的发展和跨文化传播有什么启示? 本文以“受众社会类型论”作为理论基础,对泰剧受众群体进行界定,确定泰剧受众的群体特征,从传播学“使用与满足”理论角度切入,以“影视跨文化分层解读模式”作为分析框架,立足于泰剧受众接受心理,结合泰剧典型文本从视听层、故事层和文化层三个方面深入泰剧作品本身,分析中国受众如何对泰剧进行使用与满足,论述泰剧在中国走红的原因,并期望对中国影视在全球化背景下的跨文化传播提供一些可行性的启示。具体而言本论题的主要内容包括：第1章,阐述本论文选题背景及选题意义,通过目前关于泰剧国内外研究现状的分析和总结,提出本论文的创新点和拟解决的关键问题,并阐明理论依据和主要研究内容；第2章,介绍泰剧在中国的传播背景及传播概况；第3章,解读泰剧在中国的受众群体特征；第4章,泰剧在中国的受众接受心理分析；第5章,泰剧跨文化传播的分层解读一案例分析：第6章,对本议题进行归纳和总结。
[Abstract]:After a day, South Korea, after the show of shock wave Chinese screen another new scenery line - Thailand TV series.2011 in May Chinese website daily, South Korea, the United States, the most popular Thai foreign TV drama survey, the Thai drama won more than 8000 votes, and once the popular Japanese Korean China add up to less than 2000 of the total votes. Thailand TV annual output value of about 60, Chinese on the introduction of the total output value of 1/4, and not only the new Thai drama is very popular, many years ago in Thailand play "vintage" Thailand TV drama also became popular. Today, Thai drama in China has a certain influence, and the influence of Thailand as a relatively small country a culture, its dramas in China spread very successful why? Thai drama attractive to the audience in the Chinese? What China some kind of audience How does Thai opera meet their needs? What is the Enlightenment of Thai opera to the development of Chinese TV dramas and the cross-cultural communication?
In this paper, the audience of social type theory "as the theoretical foundation, the definition of Thai drama audience, to determine the group characteristics of Thai drama audience, from the communication theory of" use and gratification "point to" film cross-cultural interpretation mode "as the analysis framework, based on the Thai drama audience psychology, combined with the Thai drama the typical text from the visual layer, three aspects of the story layer and cultural layer of Thai drama works, analysis of Thai drama to Chinese the audience how to use and satisfaction, discusses the causes of Thai drama in China became popular, and expect to provide some inspiration for the film China feasibility of intercultural communication in the global context. Specifically this the main contents include the topic:
The first chapter describes the background and significance of the topic selection. Based on the analysis and summary of the current research situation of Tai opera at home and abroad, it puts forward the innovative points and key problems to be solved, and expounds the theoretical basis and main research contents.
The second chapter introduces the background and general situation of the spread of Thai opera in China.
The third chapter is to interpret the audience characteristics of Thai opera in China.
The fourth chapter, Thai opera in China's audience accept psychological analysis;
The fifth chapter is a case study of the stratified interpretation of the cross-cultural communication of Thai opera.
In the sixth chapter, the topic is summarized and summarized.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;J905

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