地域形象宣传片的画面语言研究

发布时间：2018-01-07 09:33

本文关键词：地域形象宣传片的画面语言研究　出处：《山东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着国家经济的加速转型,文化建设愈来愈成为城市建设的重中之重。塑造一个优秀的地域形象已经成为衡量地域竞争力的重要标志。如何打造一个优秀的地域形象是建立个性化地域名牌所面临的重要问题。宣传片作为加强地域文化建设宣传的一项重要手段,将地域多方面的特色风貌向外界进行全面展示。一张独具特色的地域名片,在旅游文化、吸引投资等领域形成极具实力的重要作用。目前我国针对形象宣传片的研究大部分停留在理论层面,仅对城市宣传片类别进行较为细致的划分,而实质性的内容不多,缺乏实践性的理论经验,因此说服力不强。论文采用文献研究法、案例分析法以及创作实践法对有关地域形象宣传片的画面语言进行研究。基于理论研究的基础上结合创作实践,通过研究地域形象宣传片的画面语言特点,为地域形象宣传片创作提供详细明确的理论指导。论文首先对地域形象以及地域形象宣传片的概念进行了界定,分析了地域形象宣传片存在的问题包括地域元素选择雷同、表现手法模式化、精神内涵挖掘不足等,针对这些问题论文提出了相应的解决策略。画面语言作为本篇论文的研究重点,论文从构图、场面调度、摄影用光的角度对近几年国内外优秀的宣传片进行了分析,结合毕业作品《磅礴之塬》,对地域形象宣传片的画面语言特点进行研究。最后通过后期制作对画面语言的影响,从剪辑节奏、声音以及色彩角度进行分析。希望通过本文的论述,对地域宣传片在塑造自身品牌,增强画面语言方面提供有效的理论指导。成功的地域形象宣传片与画面语言表达是密切相关的,通过论文对提升地域形象宣传片的创作水平发挥一定的作用。
[Abstract]:With the accelerated transformation of the national economy. Cultural construction has increasingly become the most important part of urban construction. Shaping an excellent regional image has become an important symbol to measure regional competitiveness. How to build an excellent regional image is to establish a personalized regional brand. The propaganda film is an important means to strengthen the construction of regional culture. A unique regional business card, in the tourism culture, will be displayed to the outside world with a wide range of regional features. Attracting investment and other fields to form a very strong important role. At present, most of the research on image propaganda film stay in the theoretical level, only the classification of urban propaganda film is more detailed. But the substantial content is not much, lacks the practical theory experience, therefore is not persuasive. The thesis adopts the literature research method. Case analysis and creative practice on the image of the regional image of the language of the study. Based on the theoretical research on the basis of the combination of creative practice, through the study of the characteristics of the image of the image of the screen language. For the creation of regional image propaganda film to provide a detailed and clear theoretical guidance. Firstly, the paper defines the concept of regional image and regional image propaganda film. This paper analyzes the problems existing in the regional image propaganda film, including the selection of the same regional elements, the pattern of performance techniques, the lack of spiritual connotation mining and so on. For these problems, the paper puts forward the corresponding solutions. Picture language as the focus of this paper, the paper from composition, scene scheduling. From the perspective of photography, the author analyzes the outstanding propaganda films at home and abroad in recent years, and combines with his graduation work "the magnificent plateau". Finally, through the post-production of the impact on the screen language, from the perspective of editing rhythm, sound and color analysis. Hope through the discussion of this article. Regional propaganda film in shaping their own brand, enhance the screen language to provide effective theoretical guidance. Successful regional image propaganda film and screen language expression is closely related. Through the paper to improve the regional image of the creative level of propaganda film play a certain role.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J959

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