黑龙江省农业科教片的创作现状及对策研究

发布时间：2018-01-13 14:03

本文关键词：黑龙江省农业科教片的创作现状及对策研究　出处：《中国农业科学院》2014年硕士论文　论文类型：学位论文

【摘要】：农业电视科教片是农业生产技术推广的一种直接有效的方式，近几年取得了快速的发展，农业电视科教片取材广泛，通俗易懂、声情并茂、形象直接、传播效果明显，收到了广大农民朋友的推崇与喜爱。本论文通过观摩与总结近年来国内国外优秀农业科教类专题片的基础上，结合自我的工作实践，对农业专题片的创作及传播现状、效果进行调查统计分析，寻找出影响农业电视科教片传播效果与制作质量的相关因素，提出相应的对策建议。本研究选取黑龙江省相关涉农科研及传播机构作为研究对象，采取问卷调查、电话调查、农户走访等形式，分别对目标区域内的科研人员，农技推广人员、受众、传播机构、传播效果等进行调查。通过对目标调查得到的结果进行分析发现，黑龙江省农业电视科教片的制作与推广存在着创作人员专业素质参差不齐，创作动因及主动性不足，科教片数量少，制作水平不高，传播媒介匮乏甚至缺失，传播效果不好，满足不了农业生产需要。所以，必须对电视科教片的创作实践及传播规律做充分的调查研究，找出农业电视科教片制作传播且科学合理的制片体制，从而更好的指导农业电视科教片的创作实践。农业电视科教片其创作实践与传播是一个涉猎广泛的体系，与科教片自身的创作体制及传播环境中的许多要素相关，并且受到一定的传播硬件设施、媒体认知度及农业栏目自身的市场生存力的制约。因此，在完善电视科教片的制作机制同时，还要加强硬件基础设施建设的投入力度，推进频道化建设，，保障农业栏目的公益性质及其在市场经济条件下的生存和发展能力。
[Abstract]:Agricultural science TV film is a direct and effective way to promote agricultural production technology in recent years, the rapid development of agricultural science TV film is widespread, easy to understand, and the image directly, the communication effect, received praise and love the friends of farmers. This paper through observation and research in China the outstanding foreign agricultural science and education feature film based on the practice of self creation and spread status of agricultural film, effect investigation and statistical analysis, find out the related factors affecting agricultural science TV film spread effect and production quality, puts forward corresponding countermeasures and suggestions.
In this study, the relevant agricultural research and communication institutions in Heilongjiang province were selected as the research objects. Questionnaires, telephone surveys and farmers' visits were used to investigate the researchers, agri tech extension personnel, audiences, communication agencies and communication effects in the target area.
According to the analysis of the results obtained on the target, production and promotion of Heilongjiang Province Agricultural Science TV film exists in the creation of professional quality uneven, lack of creative motivation and initiative, and quantity, production level is not high, the lack of media or lack of communication effect is not good, so can not meet the needs of agricultural production. That must be fully research the writing practice of science TV film and the propagation law, find out the agricultural science TV film and dissemination of scientific and reasonable production system, so as to better guide the practice of agricultural science film TV.
Agricultural science TV film the creation and dissemination is a widespread system, many factors and education system and its creation in the propagation environment, and by the spread of certain hardware facilities, the market viability of media awareness and the system about agriculture. Therefore, while making mechanism to improve the science and educational TV the hardware should also strengthen the construction of infrastructure investment, promote the channel construction, the public nature of agriculture and its protection under the conditions of market economy, the survival and development ability.

【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J953

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